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Case study: Gainsight’s community-driven product feedback loop

inSided

Gainsight has decided to find a new community vendor. Yes, you read that right, it’s Gainsight’s third attempt at getting community right. As so often is the case in B2B SaaS, your company's success hinges on how successful you can make your customers (and your customers’ customers) with your product. It’s the year 2018.

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How to drive durable growth with the community-led and product-led flywheel

inSided

Gone are the days when you can solely rely on your Product-led Growth (PLG) strategy. You need more a durable growth strategy and that starts with making your customers, and your community, happy. If you work in SaaS, you feel the belt-tightening and the pressure to sustain growth heading into a tough economy.

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How Gainsight uses community for Product Feedback & Communication

inSided

Welcome back to Episode 4 of The inSide Scoop: The customer success community podcast from inSided. As always, we've popped a handy transcript of the conversation below for those who prefer to read rather than listen.

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Product Ideation & Community: Shootproof's Match Made in Heaven

inSided

Photography software leaders Shootproof expedited the launch of their new customer community on the inSided platform in efforts to provide their customer base with the best possible support during an uncertain year. But the Shootproof community is also an integral part of their product feedback and ideation process.

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Power Hour with the Community Team at Mural

Speaker: Beth Vanderkolk, Lindsay Olson, & Amanda Peterson, The MURAL Community Team

MURAL came to Vanilla just 4 months ago and together, we worked with them to build their thriving community from scratch. As a first time community, the MURAL team has been strategic, creative, and innovative. The MURAL community team is joining us on August 24th at 12 pm EDT to discuss just that! So, how did they do it?

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How Mixpanel drives product adoption and increases retention through their customer community

inSided

When Mixpanel first implemented its customer community, the goal was to decrease the number of support tickets and thereby free up Support. But soon, greater benefits of community became evident, including its direct impact on product adoption and retention.

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How to Use Psychology to Build Customer Loyalty That Creates ROI

Beyond Philosophy

Even in non-tribal contexts, individuals exhibit loyalty to specific brands or products, creating a sense of community. They emphasize the significance of loyalty in defining one’s identity and sense of belonging, likening it to tribalism.

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The Democratization of Customer Success

Speaker: John Ragsdale, Vice President of Technology Research for TSIA

As enterprise technology firms are in the midst of a rapid transition from on-premise to cloud technology, product development, sales, implementation, and support strategies are obliged to follow suit. The function of your customer success is tied to several key objectives and most, if not all, of these are litigable through community.

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How Product Teams Can Leverage Community

Speaker: Scott Baldwin of ProductBoard

Product managers and community managers share a common goal: to deliver value to their users. Through in-depth user insights, a clear product strategy, and an inspiring roadmap. Building products is a team sport and involves everyone working together to get the right products to market faster.