Remove pricing connect
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Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Beyond Philosophy

Also, since you know that memories are connected, stories give the information you need to remember a lot more connections to other memories. That’s a part of the storytelling that creates emotional connections with a brand. That understanding will help you feel more emotionally connected to the brand. Humor is great.

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Ford Versus Ferrari: A Lesson in Customer Experience?

ShepHyken

The examples of Ford versus Ferrari and the Ritz-Carlton versus Comfort Inn illustrate a fundamental truth about customer experience: It transcends the boundaries of price and product category. The point is that functionality and customer experience are not mutually exclusive but are, in fact, very connected.

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Price Is Only Relevant in the Absence of Value

ShepHyken

Imagine if your organization were bold enough to state that the value it delivers to customers would make price irrelevant. But, remember that your definition of this value is only good if it aligns with what customers want and hope for. Let’s talk about making price irrelevant. I’ve said, “Make price less relevant.

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How to Craft Compelling Stories to Unlocking True Customer Engagement

Beyond Philosophy

Stories provide context, making information easier to recall, and create emotional connections that reinforce memory. For instance, Ikea’s narrative of cost-saving design innovations clarifies the correlation between low price and high quality. How narratives aid memory retention and emotional connection.

Marketing 221
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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It’s Not Really Free Delivery!

ShepHyken

It’s in the price you pay. I’m okay with that, and it’s actually a pretty good marketing strategy that works. By keeping operating expenses low, they can charge a competitive price for an airline ticket that doesn’t require the customer to pay extra for checked baggage. After reading this, some of you may think I’m against free.

Airlines 331
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The Difference Between Repeat Customers and Loyal Customers

ShepHyken

Ideally, it’s related to an emotional connection that causes them to want to come back to you and not the competition. These are reasons that customers could be emotionally connected to you. . But, maybe it’s because of your location or low prices. It’s the same with price. Maybe they love your unique merchandise.