How to Tap into Your Customers’ Hidden Motivations To Gain True Success
Beyond Philosophy
APRIL 11, 2024
Next, it’s interesting that Boehme thinks that many organizations struggle to understand how customers want to improve their lives and to translate these insights into an effective product, marketing, and sales strategy. As Boehme says, a job to be done is the customer’s expected outcome of buying or using a product or service.
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