Remove market-research data-quality
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The 5 Advantages of Custom Research Panels

PeopleMetrics

Imagine making crucial business decisions based on data where nearly half of the responses might be unreliable. Recent findings show that 46% of respondents from some large online panel providers deliver poor-quality data! Clearly, there’s a dire need for more reliable data sources.

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Guest Post: 7 Ways Improved Customer Journey Results in Business Growth

ShepHyken

When simply surviving in the saturated e-commerce market is a struggle, achieving business growth might just feel impossible. Enterprise resource management (ERP) systems centralize, automate, and manage core business data and processes, from inventory management to real-time sales information. But don’t worry.

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Guest Post: Find Ways for Artificial Intelligence to Benefit Customers

ShepHyken

This week, we feature an article by David Meerman Scott adapted from the new 8th edition of The New Rules of Marketing and PR to be released on May 3, 2022. He shares how organizations can use data and AI-powered tools to benefit customers. I mean, c’mon—insurance is practically the original “big data” business.

Big data 407
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Guest Post: Maximize Productivity with a Customer Experience Management Platform

ShepHyken

This week we feature an article by Apira Giriharan, a Marketing Manager from Blackchair with extensive knowledge of all matters related to CX solutions. Contact center agents are often hampered by a lack of data and resources, which undermines their productivity. . What is a CX management platform?

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

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Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Beyond Philosophy

Today, we examine why storytelling is a powerful tool in a marketer’s toolbox. Embedding random data within a memory structure helps us recall it when needed. For example, my podcast partner’s research is in pricing, and he has found that participants think of price and quality as correlated.

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How to Tap into Your Customers’ Hidden Motivations To Gain True Success

Beyond Philosophy

Next, it’s interesting that Boehme thinks that many organizations struggle to understand how customers want to improve their lives and to translate these insights into an effective product, marketing, and sales strategy. This sequence is the classic features and benefits slant businesses often use in marketing.

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Study: The Health of the Contact Center

What does it take to engage agents in this customer-centric era? Download our study of 1,000 contact center agents in the US and UK to find out what major challenges are facing contact center agents today – and what your company can do about it.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.