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We Work Hard to Make It Look Easy

ShepHyken

My friend Norman Beck recently shared a quote that inspired him: We work hard to make it look easy. I Googled the quote to find out who to attribute it to and found numerous variations: In sports, Ken Griffey Jr., Isn’t that what the best people do? Or consider the simplicity of ordering a product from Amazon.

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Rocking Customer Experience with Jim Serger

ShepHyken

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more: How can businesses create experiences that get repeat business and nurture brand loyalty? Recognition and personalized attention can leave a lasting emotional impact and a strong sense of connection. You are trying to create loyal fans.”

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How a Simple Search Bar Creates a Better Customer Experience

ShepHyken

When customers visit a company’s website and use the search bar to find information, the technology behind it can provide relevant and helpful results, making it easier to get the answers they need. Customers can now use everyday language to get better results that accurately match what they are looking for.

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Guest Post: Find Ways for Artificial Intelligence to Benefit Customers

ShepHyken

As I researched new ideas for this edition of The New Rules of Marketing and PR , I conducted interviews either in person or on Zoom. I’m not distracted by the need to produce accurate notes to pull quotes from later. I was recently poking around a clothing company website, checking out a few items but never buying anything.

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How Any Business Can Adopt a Hospitality Mentality

ShepHyken

A hyper-personalized experience is making the customer or guest feel like they are the only one that matters, even if it is only for a brief period of time. There are many ways to create memorable and personalized experiences for guests that have high value but little to no cost to your organization. They can go elsewhere.

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Balancing Automation and Personalization

ShepHyken

Customers want to be more self-sufficient and spend less time interacting with customer support if they can get answers faster on their own. Customers want a personalized experience that makes them feel valued and have the ability to resolve their issues in a way that suits them. ” “Digital dexterity is improving.

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Boosting Profits with Personalization with Eric Melchor

ShepHyken

Top Takeaways: Personalization is the new CRO (Conversion Rate Optimization). When done right, it is a game changer for businesses to get customers to perform a desired action, whether it is clicking a link, filling out a form, or buying a product. How does personalization impact the bottom line? Better return on ad spend.