Remove features follow-me-calling
article thumbnail

Privacy in the Age of Personalization: Striking the Right Balance

Beyond Philosophy

It’s called Discount Tackle, and the manager knows me. When I go in, we chat to catch up, and then he recommends a lure for me to try that day. It could be at a local restaurant, with a long-time service provider, or, like me, with a small business supporting your hobby. This example is likely familiar to you.

article thumbnail

Guest Post: Find Ways for Artificial Intelligence to Benefit Customers

ShepHyken

This week, we feature an article by David Meerman Scott adapted from the new 8th edition of The New Rules of Marketing and PR to be released on May 3, 2022. As I write this, I’m using web-based artificial intelligence (AI) transcription software called Otter to help me turn recorded audio interviews into a text transcription.

Big data 402
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 5 Customer Service & CX Articles for Week of April 22, 2024

ShepHyken

The first tip, being proactive and reaching out to customers before they call you (about a problem), is something more companies should implement. My Comment: Irrational Love is a new phrase for me – and probably for you, too. That is followed up with a second tip, which is to “Prioritize the holistic human experience.”

article thumbnail

How to Deal with Customer Complaints: The Perfect Thing to Say

ShepHyken

I was having great difficulty getting familiar with the new features. Eventually, my frustration forced me to call customer support. After all, if he was there to help me, I didn’t want to make him angry. . Regardless of my frustration, I realized he was there to help me. Follow on Twitter: @Hyken.

article thumbnail

As Brick & Mortar Retail Bounces Back Where Does The Future Lie?

Beyond Philosophy

One of the features of The Intuitive Customer podcast is “I’m in a Pickle,” where listeners come to us with business problems that they would like our advice on solving. I follow you every week, and I have a pickle. Half an hour later, Nautica texted me, “We’ve seen that you’ve been on our website.

article thumbnail

5 rules for building an incredible brand relationship with your customers!

Beyond Philosophy

These include: Focus on emotional benefits and value to your customers, not just on product features. Rule #1: Focus on emotional benefits and value to your customers, not just on product features. For me, a brand is a construct in my mind, not the products and their features. But they should serve the relationship.

Banking 363
article thumbnail

Reviews Completed on Your Phone Are More Emotional

Beyond Philosophy

To me, this makes sense at an intuitive level. My smartphone feels a lot more personal to me than my PC. The call-to-actions (CTAs) solicited personal information, like your email address, substance abuse history, bankruptcy history, or home address. This behavior is called Attentional Blindness.