Why and how 2023 can become the year of Customer Success
ChurnZero
JUNE 14, 2023
This article was originally published in Forbes. As the downturn starts to bite and every dollar matters more, many CEOs are asking the same question. How should I wrangle a constricted company budget to outlast 2023? For subscription businesses, the focus is clear: retaining customers. Older research from Fred Reichheld of Bain & Company showed that, in financial services, “a 5% increase in customer retention produces more than a 25% increase in profit.” When times are challengi
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