Remove cx-services moment-mapping
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How Well Do You Know What You Really Want?

Beyond Philosophy

Here are a few things to remember about this psychological concept that influences customer behavior: Research shows we choose the same thing in the moment, and more variety for the future. Mapping out customer behavior can help you identify Naïve Diversification Bias when it occurs. appeared first on CX Consulting.

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Top 5 Customer Service & CX Articles for the Week of September 11, 2023

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. For some small brands, a viral moment can be game-changing for putting their brand on the map, and for larger retailers, it can draw attention to a new product line to significantly boost sales. The future is happening today!)

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Utilizing Customer Journey Mapping to Enhance Service

Global Response

Excellent customer service aims to anticipate and meet needs before customers are even aware of them. And the best way to do that is to start with a customer journey map. What is customer journey mapping? Customer journey mapping is a visual representation of every experience customers have with you.

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The Critical Steps to Ensure Your Program Is Not Seen As Something Soft and Fluffy

Beyond Philosophy

Anna wants to operationalize journey mapping to make their Customer Experience more customer centric. In this episode, we discuss Anna’s business pickle and how she can leverage what she learns in journey mapping to improve her organization’s customer strategy. When it comes to journey mapping, we often encounter a problem.

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The 5 Rules for Making and Managing Customer Memories

Beyond Philosophy

Map your customers’ “fishing nets.” Map your customers’ “fishing nets.” For example, if you manage a theme park and you know your experience has a strong emotion at a particular moment, like the top of the roller coaster as the cars start to plummet down, how can you help customers remember it?

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How Well Do You Know What You Really Want?

Beyond Philosophy

In a paper published in 1990 , he demonstrated how we choose more variety for the future than when we choose for the moment. I use a service called Graze. It’s a mail-order subscription service where they send you little snacks each week, mostly healthy stuff. Of course, I am no different.

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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

In over 13 years of practice working with many organizations on their customer experience (CX) programs and having seen the type of research and measurements they do, I’ve only come across a handful of organizations that can prove to you how much value customer emotions bring to the company. The problem I see is this.