CSM Magazine

MARCH 31, 2023

You can’t afford to let antiquated customer service workflows slow you down or get in the way of delivering an exceptional customer experience. That’s why many customer-centric companies are turning to automation, using SaaS (Software as a Service) tools and processes to give their customer service teams a leg up.

SaaS 52

SaaS Customer Service Coaching CRM 52

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Long-term actions are based on the analytics results of customer feedback.

Customer Experience 178

Customer Experience B2C Journey mapping B2B 178

CSM Practice

JULY 24, 2019

The customer-centric mindset entails making major decisions while taking customer needs and customer journeys into account. This responsibility is not limited to the CSM (Customer Success Manager) alone, a company-wide disposition to customer satisfaction is crucial to customer success.

Customer centricity 45

Customer centricity Feedback Finance Upselling 45

Totango

JANUARY 22, 2024

AI also emerged as a topic when we asked three of our executive leaders – Chief Marketing Officer Karen Budell , SVP of Customer Success Chris Dishman , and Chief Revenue Officer Dennis Reardon – to share their industry predictions for 2024.

Enterprise 95

Enterprise SaaS Engineering Technical Support 95

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 108

B2B Customer Experience B2C SaaS 108

CSM Magazine

NOVEMBER 9, 2022

Calabrio continues to embrace a customer-first culture to lead customer understanding and experience design in the SaaS space. He will also help translate Calabrio’s own end-user feedback into the product roadmap and act as a resource for sharing customer challenges and opportunities across internal Calabrio departments.

Marketing 52

Marketing Customer centricity SaaS Contact Center 52

ChurnZero

SEPTEMBER 25, 2020

In this article, I’ll discuss how to create a strong feedback culture to realize Customer Success and Product alignment. As Noronha and Gillespie warn, “that can kill you in the market.”. Formalizing how Customer Success and Product communicate helps tear down these fences while still maintaining neighborly boundaries.

Customer centricity 76

Customer centricity Feedback Construction Marketing 76

ChurnZero

FEBRUARY 21, 2022

That’s where a customer advisory board (CAB) can come into play. Cultivating a strong customer advisory board and implementing marketing strategies, like product-led growth , can send you well on your way to reaching new heights. What is a customer advisory board? Sharing first-hand insight into the customer experience.

SaaS 98

SaaS Feedback Advertising Customer centricity 98

Satrix Solutions

JANUARY 24, 2022

Under these new conditions, one thing remains undeniable, a strong customer experience (CX) is a business imperative. Today, B2B customers stay loyal to organizations due to the experience they receive rather than simply the price or quality of a SaaS platform.

Customer Experience 97

Customer Experience B2B Customer centricity Feedback 97

LiveChat

OCTOBER 21, 2016

Customers don’t have time to answer these and managers to draw conclusions from them. That’s why NPS is like a salvation for the SaaS industry. It’s the quickest road they can choose to get customers’ feedback. Net Promoter Score (NPS) is a management tool that is used to measure the loyalty of a company’s customers.

SaaS 78

SaaS Feedback Customer centricity Surveys 78

ChurnZero

OCTOBER 16, 2020

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. As such, we decided to tap industry experts for a verbal duel on the subject where the winners take home the esteemed (and priceless) prize of bragging rights and SaaS street cred. Just not by the CSM.”.

Upselling 98

Upselling SaaS Sales Accountability 98

Nicereply

NOVEMBER 23, 2023

Customer satisfaction is at the heart of successful Customer Experience (CX). In today’s market, consumers have more options and expect more from brands. Reduced Churn: Research from Esteban Kolsky highlights that 67% of customer churn is preventable if the concern was resolved at the first engagement.

SaaS 59

SaaS Feedback Brand ambassadors B2B 59

ChurnZero

JUNE 17, 2022

To share how to choose, track, and act on effective onboarding metrics, ChurnZero Customer Success Enablement Team Lead Bree Pecci joined CSM Practice for a drill-down into customer-centric onboarding. If so, what are the main changes that you’ve seen in the market towards onboarding? These should be very in sync.

Metrics 98

Metrics SaaS Surveys Self service 98

SmartKarrot

APRIL 4, 2022

Customer-centricity is important for any organization’s culture. Customer-centric DNA means the person needs to have the qualities or features that fundamentally keep the customer at the center of every action. A customer-centric DNA is when the focus of your company is customer success.

Customer centricity 10

Customer centricity SaaS B2B Employee engagement 10

ChurnZero

MAY 3, 2022

“Customer Success managers are beginning to realize there is no ‘easy’ button,” says the SuccessCOACHING team, the training arm of SuccessHACKER. Start with: CSM Mastermind: Sharing Customer Feedback Effectively. CSM Mastermind: Handling High-Risk Customers and Preventing Churn. 2: CSM Practice.

Journey mapping 98

Journey mapping Customer centricity SaaS Education 98

ChurnZero

JANUARY 18, 2024

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. SaaS businesses, meanwhile, benefit from predictable streams of recurring revenue.

Chief Customer Officer 52

Chief Customer Officer SaaS Sales Upselling 52

ChurnZero

SEPTEMBER 11, 2020

In the second part of the series, which will publish on September 25, I’ll dive into the tactical how-to of creating a strong feedback culture to realize alignment. We’ll cover: The steps to build a formal yet flexible feedback loop and cadence. Product is from Mars, Customer Success is from Venus.

Customer centricity 52

Customer centricity Chief Customer Officer SaaS Feedback 52

LiveChat

APRIL 11, 2016

Customers don’t have time to answer these and managers to draw conclusions from them. That’s why NPS is like a salvation for the SaaS industries. It’s the quickest road they can choose to get customers’ feedback. NPS represents the single biggest growth opportunity that exists today for SaaS companies.

SaaS 53

SaaS Feedback Customer centricity Surveys 53

ChurnZero

DECEMBER 14, 2022

The winners of 2022’s ChurnHero Awards, recognizing and celebrating ChurnZero customers who champion Customer Success with remarkable results, have been announced! Increasing product adoption and customer ROI with thoughtful approaches. We’ve made believers out of executives, product, sales and marketing!”.

SaaS 98

SaaS Accountability Feedback Customer advocacy 98

Lumoa

JUNE 19, 2018

1: Address the feedback quickly It shouldn’t come as a surprise that the more efficient your team is in solving the customer’s issue, the more satisfied the customer will be. That’s exactly what was found out in the recent study by Zendesk : a faster response rate correlates with the higher customer satisfaction.

Feedback 64

Feedback Customer centricity SaaS Coaching 64

Totango

SEPTEMBER 13, 2022

A customer success playbook maps out a game plan you can use to automate successful outcomes for your clients. Having a playbook in place can help you deliver better results for your SaaS customers and yield higher satisfaction, retention, and revenue for your business. Plan, analyze, and understand your customer lifecycle.

SaaS 87

SaaS Upselling Best practices Customer retention 87

CSM Practice

MAY 13, 2020

And as we collectively work together to lower the curve, we would like to provide some guidance based on best practices to smoothen customer journeys during the Coronavirus pandemic. 1. Be Customer-Centric. Apart from downsizing, your customers may have adapted to the situation by changing their business goals.

Best practices 128

Best practices SaaS Customer centricity Finance 128

Lumoa

MAY 21, 2018

Use the navigation, to move around the post faster To understand things better, we asked around a hundred Customer Experience Directors and Managers, CMOs and Customer Success Specialists on which department s are responsible for Customer Experience in their company, despite the Customer Experience/Success/Support departments.

Customer Experience 130

Customer Experience Finance Customer centricity Feedback 130

CSM Magazine

JULY 22, 2021

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Gone are the days of static one-sided advertising that speaks at the customer. Growing Customer Retention.

Advertising 98

Advertising SaaS B2C Engineering 98

ChurnZero

FEBRUARY 21, 2022

That’s where a customer advisory board (CAB) can come into play. Cultivating a strong customer advisory board and implementing marketing strategies, like product-led growth , can send you well on your way to reaching new heights. What is a customer advisory board? What are the benefits of a customer advisory board?

SaaS 52

SaaS Feedback Advertising Customer centricity 52

Nicereply

NOVEMBER 2, 2023

Response bias can cloud our view of genuine feedback. To make informed decisions, we must look beyond the distortion and truly hear our customers. Understanding response bias psychology is crucial for marketers, as it highlights the underlying motivations and cognitive processes that can skew survey data.

Surveys 52

Surveys Feedback Accountability SaaS 52

ChurnZero

JUNE 17, 2022

To share how to choose, track, and act on effective onboarding metrics, ChurnZero Customer Success Enablement Team Lead Bree Pecci joined CSM Practice for a drill-down into customer-centric onboarding. If so, what are the main changes that you’ve seen in the market towards onboarding? These should be very in sync.

Metrics 52

Metrics SaaS Surveys Self service 52

ClientSuccess

MAY 18, 2021

But for other departments and groups within your company – and, indeed, for customer success as a function – feedback and advice from customers can be crucial to determining the future state of your organization and product. . Setting Up your Customer Advisory Board. Running your Customer Advisory Board meetings.

Customer centricity 65

Customer centricity SaaS Feedback Marketing 65

CustomerSuccessBox

JUNE 13, 2022

We already knew that customer-centricity is critical for any SaaS company’s success. However, there are other aspects to being a customer-centric company. Many businesses claim to be customer-centric, yet they don’t really comprehend the concept. Creating a devoted customer base.

Customer centricity 52

Customer centricity SaaS Analytics Customer advocacy 52

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Customer Experience 114

Customer Experience B2C Journey mapping B2B 114

ChurnZero

MAY 3, 2022

“Customer Success managers are beginning to realize there is no ‘easy’ button,” says the SuccessCOACHING team, the training arm of SuccessHACKER. Start with: Becoming Customer-Centric (playlist) : How to champion CS within your organization. Start with: What is Customer Experience?

Journey mapping 52

Journey mapping Customer centricity SaaS Education 52

ChurnZero

JANUARY 4, 2024

New technologies, best practices, and strategies, combined with an industry-wide drive for sustainable, profitable growth, have made CS teams the revenue-building stars of every SaaS organization. “Their task: to build customer success into the best-performing department: a center of excellence that integrates technology and people.

Chief Customer Officer 52

Chief Customer Officer SaaS Best practices Journey mapping 52

ChurnZero

APRIL 8, 2020

Isn’t it great when you have a customer that not only keeps using your product, but shouts about how great it is too? What’s more, your other customers and prospects may even look to advocates for help, advice, and inspiration, increasing the likelihood of them sticking around too. Here’s a guide to help you make sure that’s the case.

Customer advocacy 81

Customer advocacy Journey mapping SaaS Gamification 81

CustomerSuccessBox

APRIL 19, 2022

One of the key drivers for growth in the B2B SaaS industry is the customer success based business models. So, as an enterprise, you’d require an ‘ Enterprise Customer Success Management ‘ system in place! It is a real game-changer to get constant feedback from the actual end-user. SaaS is the future.

Enterprise 52

Enterprise Management B2B SaaS 52

ChurnZero

JANUARY 13, 2023

2023 will be a breakout year for digital Customer Success, customer intelligence, and AI-fueled outcomes at SaaS companies. As more mundane tasks are automated by machine learning and AI, people have increasingly more time to devote to developing relationships with customers. Joel Passen , co-founder, Sturdy.

Chief Customer Officer 98

Chief Customer Officer Sales Customer centricity SaaS 98

Squelch

JULY 23, 2019

In part two below, we explore how customer success has evolved as SaaS and other subscription-based companies increase in popularity and what being customer centric truly means. How has the role of customer success evolved with the rise of SaaS companies? It also led to a more proactive view of support.

Customer centricity 53

Customer centricity SaaS Chief Customer Officer Sales 53

SmartKarrot

APRIL 5, 2022

SaaS companies undergo a dynamic learning process. Though every SaaS founder is in the game to solve certain problems, they might make some mistakes along the way. However, it is tough to make the cut, and hence many SaaS startups fail due to bad strategy, planning, and miscommunication. Lack of understanding of the SaaS Model.

SaaS 11

SaaS Feedback Metrics Upselling 11