Beyond Philosophy

FEBRUARY 5, 2015

How do individuals and organizations achieve what we describe as a “natural”, or obsessive state of customer-centricity where: Emotional and rational customer needs/expectations are well understood throughout the enterprise. All employees have the responsibility of providing customer value.

Customer Experience 391

Customer Experience Customer centricity B2C Airlines 391

Help Scout

JUNE 5, 2019

It’s likely not a surprise to you that putting your customer first is good for business. But building a customer-centric marketing strategy for your business can be difficult. The good news is that putting in the work to deliver customer-centric marketing pays off. What is customer-centric marketing?

Customer centricity 40

Customer centricity Marketing Feedback Customer advocacy 40

ShepHyken

FEBRUARY 21, 2017

But Bell asserts that the best expression of customer loyalty is customer advocacy. In other words, the customer talks about you, tells stories about you, and tweets about you. In essence, the customer becomes an extension of your sales and marketing staff. What would I do totally differently?

Customer advocacy 215

Customer advocacy Customer centricity Best practices Sales 215

Beyond Philosophy

MAY 31, 2016

Whether the “touch” is by paper, by a human being or by electronic or mobile means, organizations must offer consistent, seamless and positive experiences for customers. Service, especially, is often a major differentiator and lever for either customer advocacy or, if done grudgingly or poorly, customer defection.

Customer advocacy 279

Customer advocacy Chief Customer Officer Employee engagement Consulting 279

Strikedeck

DECEMBER 22, 2020

Vincent Manlapaz, in an interview with Alix Simpson talks about the transformational changes in Customer Success. She also shares successful strategies to turn customers into loyal advocates.

Customer centricity 76

Customer centricity Customer advocacy SaaS Customer Experience 76

Totango

OCTOBER 6, 2020

To help further your understanding of these important differences, this article will breakdown the customer success vs. customer support dynamic and outline how prioritizing a proactive approach towards client relations can empower you to prevent churn, create value, increase the likelihood of renewal, and encourage upsells/cross-sells.

Customer Support 105

Customer Support Customer advocacy Construction Enterprise 105

Amity

MAY 19, 2017

Why it’s so great: Customer centricity. This case study doesn’t focus on the vendor or the customer, it focuses on the end-user. The key message of the video highlights what Salesforce’s customer, Fitbit, has achieved for their community of users.

Customer advocacy 57

Customer advocacy Customer centricity Marketing Sales 57

Beyond Philosophy

SEPTEMBER 13, 2016

While multi-media, mega-budget programs were extolling wonderful products and services (and social values) offered by corporations, product quality and service performance for customers, and evidence of a customer-centric culture for employees, was often in decline in the real world.

B2C 341

B2C B2B Wireless Customer centricity 341

Strikedeck

JANUARY 28, 2020

Vincent Manlapaz, in an interview, Bharath Yadla, Vice President at Workato talks about the importance of delivering differentiated customer experiences and understanding each customer interaction.

Customer centricity 59

Customer centricity Customer Experience Customer advocacy SaaS 59

ClientSuccess

NOVEMBER 24, 2021

Over the past few weeks, we’ve been exploring some of the different types of customer marketing initiatives that CSMs can own to deliver fantastic customer experiences. Today, we’re going to take a look at a fourth customer marketing initiative: engagement. eBook: Customer Success Best Practices from 20+ Executives.

Marketing 52

Marketing Customer advocacy Customer centricity Best practices 52

Beyond Philosophy

DECEMBER 20, 2017

Having studied drivers of customer advocacy behavior for over a decade, the relationship between engagement and advocacy is marginal and superficial. Social Customer Service: The Savior to a Successful Omni-Channel Strategy. Adopting an “Outside-In” Approach to Organizational Empathy in a Consumer-Centric World.

Employee engagement 170

Employee engagement Customer advocacy Consulting Consulting 170

CustomerSuccessBox

SEPTEMBER 20, 2021

Lincoln Murphy is a leading customer success consultant, keynote speaker, and author. He posts regularly on customer success, customer experience, and customer-centricity and is a Growth Consultant focused on Customer-centric Growth. Recommnded Read.

SaaS 64

SaaS Customer centricity B2B Best practices 64

CustomerSuccessBox

DECEMBER 13, 2021

Here are some of the Customer Success trends in 2022 that will help you make sense of the incoming changes. The world has understood the need for customer-centric systems and customer success at once. Additional Resource: Customer Advocacy template. Customer Success Community. Jeff Heckler.

Journey mapping 52

Journey mapping Customer advocacy Upselling Big data 52

ChurnZero

APRIL 13, 2021

To help drive recurring growth the CCO must focus on initiatives such as customer prioritization, customer retention, customer loyalty, customer satisfaction, as well as improving the customer experience. Create a customer-centric culture. Drive change.

Chief Customer Officer 98

Chief Customer Officer Customer centricity Customer advocacy Accountability 98

ijgolding

AUGUST 9, 2016

They, like me, believe that the foundation of sustainable future business performance is based on a strong Customer Centric Culture. Called the Market Responsiveness Index (MRI) the tool enables a company to benchmark their level of Customer Centric Culture against more than 200 organisations worldwide.

Customer centricity 56

Customer centricity Customer advocacy Benchmark Consulting 56

NobelBiz

NOVEMBER 13, 2023

Additionally, these satisfied customers become brand advocates, spreading positive word-of-mouth and attracting new customers to the business. This organic growth through customer advocacy further contributes to revenue growth. Don’t miss this concise dose of customer-centric wisdom!

Customer Experience 111

Customer Experience Contact Center Call Center Revenue potential 111

GetFeedback

JANUARY 15, 2020

Our first interview is with the amazing Myshka Sansoin , manager of customer advocacy and self-service activation at BRP. . When she joined she was a one-woman team running Voice of the Customer (VoC); now she leads BRP’s global customer advocacy efforts. . Q: Lastly, how would you define great customer experience?

Customer advocacy 60

Customer advocacy Self service Coaching Feedback 60

Nicereply

MARCH 27, 2023

We’ll break them down so they can show you how to set customer service goals that actually matter. 5 Customer Service Goal Examples 1. Better Customer Advocacy Have you built and nurtured relationships with your customers? The better you can do this, the more likely it is you’ll bring in new customers.

Customer Service 52

Customer Service Customer advocacy Wait times Customer retention 52

CustomerSuccessBox

MARCH 17, 2022

You should connect your company’s targeted outcomes to your client’s desired outcomes in order to do so in a customer-centric manner. Use the Customer Success Playbook to synchronize those two sets of objectives. Customer Advocacy Playbook. Click here to check out the Customer Advocacy template !

Customer advocacy 52

Customer advocacy Upselling SaaS B2B 52

CustomerSuccessBox

JUNE 13, 2022

We already knew that customer-centricity is critical for any SaaS company’s success. However, there are other aspects to being a customer-centric company. Many businesses claim to be customer-centric, yet they don’t really comprehend the concept. Learn how to supercharge your customer advocacy.

Customer centricity 52

Customer centricity SaaS Analytics Customer advocacy 52

Beyond Philosophy

NOVEMBER 28, 2017

At the peak of the Hierarchy pyramid is a set of 2 emotions – Happy and Pleased – defined as the Advocacy Cluster. For my key example of practical creation of customer advocacy, I’m reprising material on my exposure to lagniappe, and what it can do for any company, irrespective of size, industry, or location.

B2C 207

B2C Banking B2B Customer advocacy 207

Beyond Philosophy

MARCH 19, 2015

question, the consistent financial impact of engagement on individual companies and their customers, i.e. on a micro level, needs to be addressed, understood and reported. Like the “So what?”

Employee engagement 261

Employee engagement Customer Experience Consulting Consulting 261

PeopleMetrics

NOVEMBER 3, 2015

If you want to effect continued customer loyalty and customer advocacy, then you should be aware of potential risks, not just the opportunities. Make sure you and your customers can live with the balance. Why not test your customer centricity knowledge? While You're Asking Questions….

Customer Experience 100

Customer Experience Customer centricity Customer advocacy Technology 100

ijgolding

FEBRUARY 5, 2018

Was HP a customer focused organisation at that time? In the 90’s, I can definitely say that HP was a very customer centric organisation – that is despite it essentially being an engineering business. The intention of the MRI is to enable and integrate customer thinking into all roles across an organisation.

Customer centricity 105

Customer centricity Customer advocacy Marketing Finance 105

SmartKarrot

AUGUST 10, 2020

In short, very few businesses of the past were customer centric. With the evolution of technology and our global society, customers are now closer to businesses than ever before. Slowly, companies learned how to harness the power of customer insights. What does customer centric mean?

Customer centricity 10

Customer centricity SaaS CRM Feedback 10

Influitive

FEBRUARY 12, 2021

In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud.

Customer advocacy 59

Customer advocacy Management Customer centricity 59

CustomerSuccessBox

DECEMBER 6, 2021

With the grace of a number of Customer Success communities, we have come a long way to 2022. Where now we see a new avatar of the emerging customer success, with the rise of customer advocacy and expansion putting in greater emphasis on customer onboarding. He is a complete customer-centric growth mastermind.

SaaS 52

SaaS Customer advocacy Coaching B2B 52

CSM Practice

FEBRUARY 24, 2020

Engagement activity measures the amount of proactive, high-value, customer-centric touchpoints a Customer Success Manager or Customer Success team has with customers over a specified period. 5. Advocacy Activity. Advocacy Activity = Number of Advocacy Activities Over A Certain Period.

Metrics 59

Metrics Customer advocacy Customer centricity Customer effort 59

Toister Performance Solutions

DECEMBER 2, 2021

Employee brand evangelists: Are naturally customer-centric. Turning your employees into brand evangelists can create several big advantages when serving customers. They're able to tap into their experiences as gardeners when advising a customer on how to grow a bumper crop of tomatoes or resuscitate a dying houseplant.

Customer advocacy 124

Customer advocacy Finance Customer centricity Sales 124

ChurnZero

DECEMBER 14, 2022

For the third year running, we asked CS teams who’ve challenged the status quo with innovative, meaningful, and customer-centric approaches to enter the ChurnHero Awards and tell us all about it.

SaaS 98

SaaS Accountability Feedback Customer advocacy 98

Beyond Philosophy

JUNE 14, 2016

As a group, CX researchers have often been labeled as risk-averse, even complacent, when considering augmentation or replacement with more real-world, more contemporary, and more actionable metrics such as customer advocacy.

Metrics 150

Metrics Customer Experience Consulting Consulting 150

Totango

AUGUST 21, 2020

An enterprise cannot survive without satisfied customers to support it. This has always been true, but never has it been more true than in the era of customer-centricity that we now live in. Increase customer-centered growth through expansions. Case Study: Monster. Case Study: Zoom.

Enterprise 78

Enterprise Customer centricity Accountability Customer advocacy 78

Influitive

DECEMBER 22, 2020

At Influitive, we help forward-thinking teams deliver superb customer experiences. Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes.

Customer advocacy 52

Customer advocacy Customer Experience Customer centricity 52

InGenius

DECEMBER 19, 2019

Not just an exhibitor, we were excited to join our customers in several different presentation tracks and keynote sessions: Revolutionizing Salesforce Phone Integration and the Future of CTI , featuring partner Illuma Labs. Upland PSA: The future of professional services is customer-centric. Investing in our customers.

Contact Center 98

Contact Center Customer centricity Enterprise Finance 98

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 66

CRM Customer Care Customer Experience Customer advocacy 66

Totango

DECEMBER 6, 2021

A positive post-sale experience encourages customers to expand their use of a brand’s products, renew their subscriptions and become loyal brand advocates, referring new customers who will soon become loyal advocates as well.

SaaS 92

SaaS Best practices Journey mapping Customer advocacy 92

Totango

OCTOBER 13, 2020

Each of these people might have different goals, which is why strong customer relationships and leveraging Voice of Customer information to create customer advocacy is critical. CS teams should focus on both types of customers equally, as both are important in your quest for customer advocacy.

Customer advocacy 62

Customer advocacy B2B Enterprise Feedback 62