Smooch

APRIL 11, 2019

Welcome to the living room Zuckerberg rightly observes in his post that while social media channels like Facebook offer users a digital “town square,” the rise of messaging signals that people increasingly prefer to “connect privately in the digital equivalent of the living room.” But the short term strategy here may be a lot simpler.

APIs 61

APIs Government Enterprise Marketing 61

Smooch

MARCH 1, 2019

Smooch’s 2019 State of Messaging report was released last month , featuring unique insights from 34 marketing, product and customer experience experts about the future of conversational business. I pulled my three favourite takeaways from the report that demonstrate how conversational marketing is becoming much more than a buzzword.

Chatbots 40

Chatbots Advertising Marketing Personalization 40

Smooch

MARCH 14, 2019

The future of conversational commerce. Today the world is in constant conversation, thanks to technological innovations like voice assistants and messaging apps. We can’t forget that convenience and speed are the key value drivers of conversational commerce,” Fleiss says, in Smooch’s State of Messaging 2019 report.

Chatbots 40

Chatbots APIs Airlines Enterprise 40

Jon Arnold

OCTOBER 3, 2017

Aside from being less easy to understand, they represent new channels of customer engagement that can potentially bypass the existing contact center model altogether. There’s more disruption coming, and I’ll speak to that in due course, either here on my blog, or via one of the media channels I partner with.

Marketing 40

Marketing Contact Center APIs Enterprise 40