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Is Customer Experience Really The New Marketing? Join The debate!

Beyond Philosophy

After meeting a fellow Customer Experience proponent on a new social media platform called Clubhouse, we invited author and speaker Stacy Sherman to debate. The topic: Is Customer Experience the new marketing, or is it an entity on its own? Key Ideas to Improve your Customer Experience.

Marketing 273
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Customer Experience ROI: How You Prove You Understand Customer Experience Strategy

Beyond Philosophy

Customer Experience as an industry is at a crossroads. In our recent podcast, we had a guest Bob Thompson, CEO of Customer Think Corp., an independent research and publishing firm focused on customer-centric business management and the founder and editor-in-chief of CustomerThink.com. It’s time to put up or shut up.

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Transforming the Customer Experience Through Employee Engagement

CSM Magazine

takes an in-depth look at how leaders can improve employee engagement to drive a better customer experience and achieve greater customer loyalty. You know the old adage, “happy employees = happy customers.” That is where employee engagement comes into the picture.

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Guest Post: Agents Are the Answer: Empower Your Workforce to Improve Customer Experience and Reduce Attrition

ShepHyken

She shares how organizations can improve employee engagement and customer satisfaction. In their recent survey of over 560 agents, they found that agents who stray from their prescribed call scripts are happier in their jobs overall. Do they interact with the customers in a personable and effective manner?

Scripts 204
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COPC Inc. Announces Employee Engagement Research Series

COPC

Global Insights for Integrating Employee and Customer Experience Strategies. a global customer experience (CX) consulting firm, announces the launch of its 14-part Employee Engagement Research Series. There is no cost to download Employee Engagement Research Series reports.

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Customer Experience Research Firms: How to Get Inside Your Customer’s Head

Interaction Metrics

Can you read your customers’ minds? I didn’t think so — which is why you’re reading about customer experience research firms. Pick the right firm, and you’ll understand your customers and get inside their heads! What Are Customer Experience Research Firms?

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Employee Ambassadorship: CX Focus Built On Neither Employee Satisfaction Nor Employee Engagement

Beyond Philosophy

Although satisfied employees are generally supportive of the business, they likely won’t go beyond doing the basics of their job descriptions. An engaged employee, to follow the accepted definition of HR professionals and consultants, is aligned with the goals of the organization and is highly productive.