Future Of Marketing Wins A Nobel Prize!
Beyond Philosophy
OCTOBER 23, 2017
His field, behavioral economics, is also one of the main underpinnings of our customer experience consulting at Beyond Philosophy. In 2008 he co-wrote “Nudge,” a book that argued that governments could make small changes that would “nudge” people toward desired behaviors. Economic Theory Helps Explain Customer Behavior Too.
Let's personalize your content