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How to Measure Customer Emotions

Beyond Philosophy

In this series, professionals describe what numbers govern their happiness. Some businesses look at the bottom line with customers. Companies that are and will be most successful going forward will optimize something besides margins and profits: The Net Emotional Value. But what are these emotions? What is the NEV?

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How to Measure Customer Emotions

Beyond Philosophy

In this series, professionals describe what numbers govern their happiness. Some businesses look at the bottom line with customers. Companies that are and will be most successful going forward will optimize something besides margins and profits: The Net Emotional Value. But what are these emotions? What is the NEV?

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What Does The Scottish Independence Vote Have to Do with Customer Experience?

Beyond Philosophy

Before I explain what I mean by that and how it has to do with Customer Experience, however, let me first tell you where I was born. If people in Bulgaria were given the option to choose to be governed by European or even British politicians over our current ones, I’m sure many would choose to do so. We see it all the time.

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Future Of Marketing Wins A Nobel Prize!

Beyond Philosophy

His field, behavioral economics, is also one of the main underpinnings of our customer experience consulting at Beyond Philosophy. In 2008 he co-wrote “Nudge,” a book that argued that governments could make small changes that would “nudge” people toward desired behaviors. Behavioral Economics and Irrational Behavior.

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You Can’t Legislate Customer Centricity

Beyond Philosophy

We are making sure our government integrates intelligence to combat cyber threats, just as we have done to combat terrorism. Can you legislate a critical part of serving your Customers well in this way? Customer centricity is not the result of a sweeping (and frankly, rather relaxed) standard issued by the government.

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How Not To Engage Employees: Telecoms Lead The Way Again

Beyond Philosophy

The federal government pressured both sides to return to the negotiating table in Washington D.C. Employee Engagement and Customer Experience Are Linked. Employee engagement is crucial to Customer Experience. Just like a Customer Experience, you have to design your Employee Experience deliberately.

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5 Surprising Rules to Live By When Managing Customer Memories

Beyond Philosophy

Customer Memories are a fascinating subject. In many ways, they are what your Customer Experience is, at least from the customers’ perspective, which we also discussed on a recent podcast. They are certainly the most critical element of your customer loyalty. Emotions create memories.