Remove company market-leadership
article thumbnail

Amazing Business Radio: Shirley Macbeth

ShepHyken

Shep Hyken interviews Shirley Macbeth, Chief Marketing Officer at Forrester , responsible for elevating the company’s thought leadership profile and generating demand for its portfolio of research, consulting, and events. Gaps in being a customer-obsessed organization happen when companies do not deliver their brand promise.

B2B 352
article thumbnail

The Hidden Job Market: Practical Tips to Increase Your Chances of Landing a New Leadership Position

CCNG

You may have heard about a “hidden job market”. The challenge here is many jobs aren’t ever posted by companies, even on their own websites. This is especially true for higher level leadership positions (Director and up). I heard company X is hiring. What exactly does that mean? I appreciate you letting me know.

CCNG 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reshaping The Future of Digital Customer Service: 23 Influential Leaders to Watch in 2023

TechSee

Follow on LinkedIn Blake Morgan, Customer Experience Futurist, Bestselling Author, Keynote Speaker Blake has been studying customer experience for over 15 years and has flown to the far corners of the earth to find out what is the secret sauce of the world’s most customer-centric companies. ’s 9 Binge-Worthy Marketing Podcasts.

article thumbnail

Amazing Business Radio: Dan Gingiss

ShepHyken

Each person in the company should be an Experience Maker. All marketers want the elusive goal of word-of-mouth marketing. It’s not about the next marketing campaign or splashy video. WISER is a framework that companies can use to create experiences that people want to talk about.

Coaching 351
article thumbnail

Are You Winning on Purpose?—The Creator of the “Net Promoter” Tells Us How!

Beyond Philosophy

Reichheld says most companies have mangled the original NPS concept with leaderboards that compare scores between employees or withholding compensation related to it. For example, Bain and Company, where Reichheld worked when inventing the concept, was the first to adopt it. The Role of Leadership in NPS.

Airlines 273
article thumbnail

Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

They no longer compare you to direct competition but to the best experience they have from any company or brand. Facing technology waves of very high speed and exceptional changes in buyers’ needs, companies are about to step up the pace of development and make full use of the opportunities and possibilities inherent in the ongoing changes.

article thumbnail

Tips on Creating a Customer-Centric Culture

ShepHyken

Top Takeaways: The key to transforming companies into customer-centric organizations lies in adopting a customer experience mindset. Companies often lean towards focusing on the negative 5% of customer interactions, which can result in the creation of rules and procedures based on outliers. Quotes: “It all starts with leadership.