Aesthetics: Why This is A Vital Part of Your Experience
Beyond Philosophy
SEPTEMBER 17, 2020
In one of Townsend’s early papers, she analyzed the hyper-rational financial disclosures, i.e., annual reports to investors, to find evidence of esthetics’ effect on behavior. Based on Townsend’s research, the Annual Report’s look and feel influences investor behavior, too, even among those more experienced investors.
Let's personalize your content