community-marketing 
CSM Magazine
JULY 14, 2021
A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. Six in ten (61%) said they would be motivated to participate in a brand community by the ability to contribute to a cause they care about.
ShepHyken
JULY 9, 2021
He writes about how to cultivate a customer community. One way to do this is by fostering a strong customer community in your enterprise. When you cultivate a customer community, you will create a network of loyal fans who may refer your company to their own business associates, friends, and family members.
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Beyond Philosophy
JANUARY 4, 2024
You can’t assume that your definition of AI matches the marketing department’s or finance’s version down the hall. Learning #3: Don’t neglect that community of social networks and friend groups. Having that community support is particularly helpful when you encounter professional difficulties.
ShepHyken
OCTOBER 2, 2023
” “Paying above the market is certainly something that we do. We ensure our employees do fulfilling work, provide great growth opportunities, and build a community.” You make it a community when you can facilitate the right environment and office structure. But that doesn’t get the job done entirely.
Speaker: Bill Johnston, Community Innovation Officer at Structure3C
Customers who share stories, knowledge, and experiences with other customers or prospects are more effective and authentic than traditional marketing programs. It follows that community-based advocacy programs can produce tremendous value and have a transformative impact on both the community and host company.
C3Centricity
APRIL 23, 2024
As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%
Beyond Philosophy
OCTOBER 26, 2023
The Branded Boot Years ago, when my son was young and playing community soccer, he wanted the soccer boots (or cleats for those of you that call football soccer) David Beckham wore, the Addidas Predators. Social Value: Social value allows you to be a part of a community. Having a better brand might provide value to customers.
Speaker: Scott Baldwin of ProductBoard
Product managers and community managers share a common goal: to deliver value to their users. Building products is a team sport and involves everyone working together to get the right products to market faster. How can they work together and leverage the power of community to address each of the aspects of Product Excellence?
Speaker: Mike Ellis, Vanilla Forums Marketing Manager
How do customers see community as a solution to their customer experience expectations? Community offers brands efficient solutions across the business spectrum: support, success, CX, and marketing objectives can be managed and realized through Community. Do customer expectations around CX align with Community offerings?
Advertiser: Vanilla Forums
We surveyed more than 600 consumers from three major English-speaking markets the United States, the United Kingdom, and Australia, to gain an understanding of their perceptions of the community experience. We uncovered what customers expect from CX, and then turned their attention explicitly to community.
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy.
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