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Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth

Beyond Philosophy

I’m grateful to my colleague, Richard Vanderveer, for making readers of his blog aware of an insightful report – Return on Word of Mouth, or WOM/ROI – recently issued by the Word of Mouth Marketing Association (WOMMA). How does WOM/ROI vary by business category? Blogs Thought Leadership'

Marketing 398
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Why Should You Care If Your Company Is Or Isn’t Built Around Stakeholder-Centricity? Here Are Some Key Factors To Consider.

Beyond Philosophy

CMC Thought Leadership Principal, Beyond Philosophy. Companies want, and need, to know how they are performing on key stakeholder centricity elements, and we have developed a 6 factor, 25 question survey: The question categories are: 1. Michael Lowenstein, Ph.D.,

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Calabrio Hires New CFO as the Cloud WEM Leader Continues Accelerated Growth

CSM Magazine

“As an organization that puts people first in everything we do, it is essential for us to have the right people in the right roles, and that is particularly true of our executive leadership team. Bernander takes over leadership of Calabrio’s financial functions in an important growth year for the company. About Calabrio.

Finance 59
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Creating a Balanced Scorecard: What to Consider

COPC

Organizations frequently have a gap between leadership and employee perception of alignment with their statement of direction. Program and Site Scorecard Comprehensiveness Organizations should manage various metrics and key performance indicators (KPIs) across all categories, such as quality, service, efficiency, cost and customer experience.

Metrics 71
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Service Process vs. Service Experience: Solving the Customer’s Problem vs. Owning the Customer’s Issue

Beyond Philosophy

CMC, is Thought Leadership Principal for Beyond Philosophy. Based on results drawn from over 100 categories and nearly a thousand brands, Brand Keys has determined that the average category decision process is now 80 percent emotional and 20 percent rational. Michael Lowenstein, Ph.D.,

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How to Better Tag Your Zendesk Customer Interactions

Playvox

Every customer interaction is an opportunity to learn more about your customers, understand how and why they use your product, and gain insight into how to keep them longterm. When chat conversations are properly tagged , it’s easier for you to leverage interactions to mine insights. What to do with the Insights You Get from Tagging.

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Is CSAT Dead? No. Should It Be? Yes, ASAP. Replacement, IMHO: Emotionally-Driven Value (EDV), PDQ

Beyond Philosophy

CMC Thought Leadership Principal, Beyond Philosophy. Maybe this is because ‘customer satisfaction’ is such a ubiquitous phrase that it’s thought to be a standard for understanding behavior and designing experiences. Michael Lowenstein, Ph.D., Commodus’ goal is to assure Maximus’ death in front of thousands of spectators.