case-studies how-the-digital-marketing-institute-improves-net-promoter-score 
Horizon CX
DECEMBER 1, 2023
Like a salesperson tailoring their pitch to address specific buyer needs, CX leaders must emphasize how a customer-focused approach directly contributes to achieving strategic milestones. Strategic Milestone: Amazon’s emphasis on customer satisfaction directly contributes to its strategic milestone of market leadership.
Pointillist
SEPTEMBER 10, 2020
By Steve Offsey The goal of customer journey orchestration is to improve journey outcomes by enabling the most relevant interactions in the context of each customer’s goals and their overall experience. Campaign automation enables a marketer to efficiently define, execute and analyze dozens or hundreds of campaigns.
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JustCall
APRIL 13, 2020
If you already have a designated study room or library, then these spots make for your ideal workspace. The perks of working remotely are finally coming to the fore. As enterprises are going remote, they are also switching the way they communicate with target audiences and approach prospects. Start with your remote sales teams, first.
Netomi
JANUARY 5, 2022
At Netomi, we deeply care about improving the customer experience. We fully recognize and appreciate that there are multiple ways CX can and should be improved that don’t have anything to do with Artificial Intelligence. Customer service leaders come in all shapes and sizes.
Pointillist
JUNE 15, 2018
Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. This is why customer retention matters to growth and profitability and why it’s critical to focus on strategies to improve customer retention.
C Space
SEPTEMBER 27, 2019
Kawasaki is the pioneer of evangelism marketing, of bringing brand and customer benefit together. How did you get the title of Chief Evangelist at Apple? That is, if you happen to be Steve Jobs, Walt Disney or Elon Musk. Kawasaki worked for — and learned from — the man himself, Steve Jobs, in the mid-1980s as Apple’s Chief Evangelist.
Customer Guru
JANUARY 3, 2018
We, at Customer Guru, are on a mission to spread awareness of how Customer Experience (CX) should be the number one priority for Indian businesses to become more sustainable and successful globally. He shares his lessons of how a customer-centric approach to every process played a crucial role in establishment and growth of the company.
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