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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

MAY 29, 2016

While great customer service is expected by customers, their primary expectation of value is to have no need to contact the Service organization. Success programs, digital marketing, and loyalty programs are appreciated, but viewed either as table-stakes in certain industries or as convenient perks.

Marketing 97
Marketing Customer Experience Chief Customer Officer Calibration 97
article thumbnail

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

MAY 29, 2016

While great customer service is expected by customers, their primary expectation of value is to have no need to contact the Service organization. Success programs, digital marketing, and loyalty programs are appreciated, but viewed either as table-stakes in certain industries or as convenient perks.

Marketing 67
Marketing Customer Experience Chief Customer Officer Calibration 67
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