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Why Customer Effort Trumps Customer Delight

Talkdesk

Did you know that news of a bad customer service encounter reaches over twice as many ears as praise for a good experience? This makes perfect sense as you can probably easily remember the last time you to finally attend to you, but find it hard to recall the last pleasant customer support experience you had.

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Is Your Marketing Inadvertently Damaging Your Customer Focus?

Beyond Philosophy

Welcome to my second article in a series about assessing customer centricity in our global Customer Experience consultancy. All organizations are somewhere on a spectrum from Naïve to Natural, with Naïve being the least customer-centric and Natural being the most. Customer Strategy.

Marketing 221