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Guest Blog: How To Improve the Customer Experience Starting Today

ShepHyken

She provides multiple strategies to improve the customer experience in order to gain and retain repeat customers. It’s been said that customer service is dead. We live in such an instant gratification world that customers will often simply seek the next best thing if they don’t get the desired outcome to start.

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Are You Listening to Your Customers – Or Driving them Crazy?

Beyond Philosophy

This absurd question made me aware of how many surveys I actually receive. But they keep coming, despite the fact that social media offers much better tools for learning what customers are thinking. An important principle in both marketing and customer experience is that you should listen to your customers.

Surveys 395
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The 5 Rules to Dramatically Improve the Way You Deal with Customer Complaints

Beyond Philosophy

Lately, my Customer Experiences have been lousy. At the beginning of the pandemic, I was more understanding when Customer Experiences weren’t great. The 5 Rules for improving the customer complaint process are: Read between the lines. Embrace customer complaints. Empathize with the customer.

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Re-Imagining Your Customer Experience in a Time of Change

Beyond Philosophy

In this issue, we will discuss how to avoid being one of them. This fact will have a significant impact on how some organizations fare in the coming months. Loss Aversion, which describes how we hate losing things even more than we enjoy gaining them, is at work. There’s a silver lining in everything, even this pandemic.

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Guest Blog: Social Media Reputation Monitoring and Its Role as an Organizational Differentiator

ShepHyken

This week we feature an article by Daniel Bakst who writes about how important it is to monitor and respond to comments on social media and review sites about your brand. – Shep Hyken. Depending on the size of your organization, there could be a constant feed of incoming messages being sent to your various social media accounts.

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What A Face Mask Can Do for Customer Segmentation

Beyond Philosophy

A genuine effort to understand your customers’ emotions is essential to your Customer Experience design. Also, when you can segment based on customers’ behavior and the needs the behavior indicates, you can customize your experience to appeal to each segment. My oldest daughter has a new baby.

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5 Rules for Creating Behavioral Experiments

Beyond Philosophy

Have you ever heard of the Milgram experiment? This behavioral experiment tested whether one participant would deliver electric shocks to another participant at a fatal level even as they listened to the second participant’s screams of pain. Once you abstract the experiment, it reduces the general findings.

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