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Do You Use the Right Measures for Your CX?

Beyond Philosophy

Peppers recalls a consulting gig for a large public enterprise outside the US a few years ago that measured their NPS every month. In our Global Customer Experience consultancy , we look at the area of customer emotions. What the customers chose became a type of golden question that revealed who they were as a person. .

Metrics 312
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Uncover the incredible Impact on ROI of Harnessing Customer emotions

Beyond Philosophy

My global Customer Experience consultancy developed a research methodology that defines the hidden impact of your experience on customer behavior. Knowing that feeling cared about as a person is essential to customers makes it easier to act. She asked the right blokes about this one.

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How Do I Know When a Customer Has Decided to Buy?

Beyond Philosophy

For example, some consultants say that during a sales call, when the prospect switches from talking about what you do to what they do, it indicates that they are making a mental switch to the purchasing process. Or someone in finance, included because they will help them figure out how to pay for it. Click here.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

In an article about habits for the New York Times in 2012, he writes, “ Over the past two decades, the science of habit formation has become a major field of research in neurology and psychology departments at hundreds of major medical centers and universities, as well as inside extremely well financed corporate labs.

Marketing 418
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BPO Best Practices and Blockchain: A Deep Dive Interview with Expert BPO Consultant, Steve Weston

Vistio

I’ve been in the contact center consulting space for almost my entire career, which is now, I hate to say it, about 30 years. I started actually by starting up a couple of consulting practices for two major BPOs, which would be Sitel and Convergys. There are really two resources, which have to do with blogs and podcasts.

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Is Customer Experience Really The New Marketing? Join the Debate!

Beyond Philosophy

As I have written before, a Customer Experience is an entire interaction that a person has with the organization, including the rational, emotional, subconscious, and psychological aspects. Maybe that’s a person with a diverse skill set, or maybe two teams, but both should be present in a company, and their work should merge.

Marketing 221
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Is This One of the Most Important Jobs in Business Today?

Beyond Philosophy

She now works in behavioral finance. Wilson says it’s harder to stay at the cutting edge of finance without using behavioral science. For example, perhaps the customer didn’t get what they wanted for whatever reason, but the person helping them was supportive and helpful. appeared first on CX Consulting.

Finance 221