Remove Blog Remove Case Study Remove Customer retention Remove Upselling
article thumbnail

How to Calculate and Improve Your Customer Retention Rate

Totango

Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. To retain customers, companies must make the customer experience better and ensure customers never stop seeing value from their product or service.

article thumbnail

How to Build Client Relationships Digitally: 14 Pro Tips

Totango

Digital interactions that inform SaaS client relationships span the range of the customer journey , from pre-purchase marketing engagements to onboarding to subscription renewals, upsells and brand advocacy. Blog content consumption. Customer satisfaction and feedback surveys. Upsell purchases. Social media posts.

SaaS 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Customer Success blogs to read in 2022.

CustomerSuccessBox

So has the customer success industry and the content around the space! Searching for blogs in the arena is getting accessible slowly and it’s time you leverage the essential knowledge these blogs have to offer, to flourish! Here is the list of 10 Customer Success blogs to follow and save in your digital library in 2022!

SaaS 52
article thumbnail

Supercharging Customer Engagement with HubSpot and Totango

Totango

Teams can use information from the Totango Integration with HubSpot like account, contact, contract value, renewal dates, and product usage data to create retention plans for 120, 90, 60 and 30 days out. Increase product adoption and identify opportunities for upsell. Grow customer advocacy and change detractors into promoters.

article thumbnail

SaaS customer retention best practices to maximize renewals

CustomerSuccessBox

According to studies , the LTV value should be at least 3 times the CAC in order for your company to grow and be sustainable. That means the customer needs to renew their contract more than once. Without a high customer retention rate, a SaaS company will shut down, no matter how great the other metrics are.

article thumbnail

4 Ways Customer Marketing Improves Retention

ClientSuccess

While many customer success managers (CSMs) are well-versed in the day-to-day activation and implementation conversations with customers, introducing them to additional services, turning them into advocates, and having upsell conversations, their customer marketing strategies and results can often fall short.

article thumbnail

7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

Celebrate (and Capitalize) on Success With Case Studies. Case studies are a mutually beneficial way to promote your product and your customer among interested audiences – so long as your features know their place in the story. If they outshine your customer, you’ll lose the reader.

SaaS 64