Amity

MARCH 27, 2017

SaaS Tattler Issues 102: Empowering One Another - Marketing and Customer Success. We often talk about Sales and Customer Success alignment, but there are endless opportunities for Marketing to work with Customer Success at different customer lifecycle stages. • 8 Tips For Creating a Great Case Study.

Marketing 52

Marketing SaaS Education Customer retention 52

Nicereply

DECEMBER 7, 2022

Successful customer relations go beyond just getting customers up and running; it’s about ensuring they are happy and continue to be a valuable part of your business over the long term. In this post, we’ll share tips for developing a strong customer success team to help you improve customer retention and lifecycle.

SaaS 52

SaaS Morale Feedback Education 52

JustCall

APRIL 5, 2023

It helps you streamline your approach and create a definite process for managing customers. Generating leads and converting prospects to customers is the first step. Customer relations and loyalty play an integral role after that. Customer churn is an important customer success metric.

Management 52

Management CRM Customer retention Analytics 52

SmartKarrot

MARCH 2, 2022

And this is even more difficult when it comes to companies that offer SaaS products. One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. Top 5 Growth Marketing Strategies for SaaS Products. #1

SaaS 12

SaaS Marketing Upselling Best practices 12

ClientSuccess

NOVEMBER 26, 2018

While many customer success managers (CSMs) are well-versed in the day-to-day activation and implementation conversations with customers, introducing them to additional services, turning them into advocates, and having upsell conversations, their customer marketing strategies and results can often fall short.

Marketing 56

Marketing Upselling SaaS Customer retention 56

SmartKarrot

FEBRUARY 26, 2021

Analysing your competitors is necessary for any SaaS business to grow and develop in terms of customer satisfaction. In this guide, you will learn all about competitive analysis, market trends, how to conduct a competitive analysis, threats to your SaaS company, evaluate opportunities and position accordingly as per SWOT analysis.

SaaS 10

SaaS Marketing B2B Sales 10

Education Services Group

JUNE 12, 2018

A Director at a successful SaaS company recently approached me about the role of marketing in customer success. This leader understood that the marketing team was a valuable resource when developing customer-facing communications but wanted more. Did you like this blog post? If so, then why not: Subscribe to This Blog.

Marketing 53

Marketing Education SaaS Sales 53

SmartKarrot

JUNE 11, 2020

Having done that, you can create e-books, editorials, white papers and blog posts that zero in on about outlining specific issues that your potential prospects are facing at the moment. This can be better understood with many customer journey examples. Let me elucidate this further with another customer journey example.

SaaS 11

SaaS Wireless Education Analytics 11

Amity

DECEMBER 22, 2014

If you are a SaaS company looking to invest in Customer Success, one of the most important considerations is the customer per Customer Success Manager (CSM) ratio – the number of customers a CSM can support while still remaining effective. First start by examining how sales has prioritized and segmented customers.

SaaS 64

SaaS Customer retention Strategic Value Sales 64

SmartKarrot

APRIL 6, 2021

In this blog, we will see why C-Suite Selling is important. how to sell your customer success tool to them. Selling to C-suite customers is important as it can provide: Faster decisions, lesser bureaucratic hurdles, large contracts- these are characteristics of a C-suite buyer. Top concerns for Chief Customer Officer.

Chief Customer Officer 18

Chief Customer Officer Customer retention Upselling CRM 18

Education Services Group

MAY 11, 2018

Folks who know that to improve their bottom lines they need higher touch engagement with their customers — but don’t have the resources to make that a reality. One case study showed that even just a minor increase in human-touch engagement resulted in increased customer software subscription renewals.

Journey mapping 40

Journey mapping Best practices Upselling outsourcing 40

SmartKarrot

MAY 15, 2023

In this blog, we present the top seven books for Key Account Management, carefully curated to provide you with a treasure trove of insights, strategies, and practical advice. The authors, both renowned experts in the field, share practical advice and case studies that illustrate best practices. Amazon Link 4.

Accountability 10

Accountability Management Best practices Customer retention 10

aircall

MARCH 27, 2017

This journey begins right before a prospective customer becomes aware of your brand and goes beyond the point of purchase. Customer retention and the mitigation of customer churn are crucial concerns businesses can’t afford to ignore. In the case of For Instance Inc. Challenges of plotting a customer journey map.

Journey mapping 82

Journey mapping Accountability Customer retention Morale 82

CustomerSuccessBox

MAY 17, 2021

Although the Global SaaS industry suffers from a 30% churn rate and at the same time there are companies who are hitting 130% MRR. So what are the proven hacks to driving customer retention ? Top 6 strategies/hacks to retain customers. Want to drive retention with exclusive strategies as per your business objectives?

Customer retention 52

Customer retention SaaS Accountability 52

Totango

AUGUST 11, 2022

Knowing how to build client relationships digitally is critical for SaaS businesses. Most interactions with your SaaS customers are digital, making handling these opportunities decisive for customer satisfaction, loyalty, repeat business and referrals. Blog content consumption. Social media posts. Website visits.

SaaS 109

SaaS Journey mapping B2B Feedback 109

SmartKarrot

MAY 11, 2022

The first lesson a B2B SaaS (Software as a Service) marketer learns about account-based marketing tactics is that you cannot possibly target each customer in your niche. What stops B2B SaaS organizations from deploying account-based marketing strategies in their marketing funnel? Isn’t that a wonderful piece of a statistic?

Accountability 10

Accountability Marketing B2B SaaS 10

Education Services Group

FEBRUARY 5, 2019

When your customers decide to begin a relationship with your business, you are both embarking on a path in which you are responsible for delivering on the promises that your marketing and sales teams made. Learn more – Building a business case for better Customer Success resources can be an uphill battle, but it shouldn’t be.

Education 40

Education Upselling Marketing SaaS 40

SmartKarrot

MAY 28, 2021

The focus is on keeping customers happy with the new language and properties. Service companies need to work like SaaS companies by keeping customer success at the core. Need for Customer Success in Service Companies. Customer success is made of value both monetized and non-monetized. Bottom Line.

SaaS 10

SaaS Education Customer retention Upselling 10

CustomerSuccessBox

APRIL 9, 2021

Why choosing the right Customer Retention Software has become so important for B2B SaaS Business? To know the answer, let’s have an overview of how customer retention works for B2B SaaS Business. This is where B2B Customer Retention software becomes imperative for a growing subscription business.

Customer retention 52

Customer retention B2B SaaS Accountability 52

SmartKarrot

SEPTEMBER 10, 2020

When it comes to customer success, there are various roles in an organization. If you have been following SmartKarrot’s blogs then you would find that we have written many blogs on different roles. But this blog is specifically about Chief Customer Officer (CCO). Yet it picked up quite fast in the last few years.

Chief Customer Officer 10

Chief Customer Officer Customer centricity SaaS Upselling 10

SmartKarrot

FEBRUARY 15, 2022

Adam Toporek is a globally-recognized keynote speaker on customer experience. He is known for his ability to help firms reimagine their customer care. He is the owner of CTS Service Solutions, a customer experience firm that grew out of his blog ‘Customers That Stick.’ Adrian Swinscoe. Annette Franz. Hiten Shah.

Customer Service 10

Customer Service Customer centricity Consulting Consulting 10

Totango

MARCH 2, 2021

Mapping out your customer journey stages empowers you to optimize each step for a satisfying experience that promotes higher retention. In this blog, we’ll look at how the customer journey has been reconceived around the image of a flywheel that integrates both the pre-sales and post-sales steps in the process.

Upselling 63

Upselling SaaS Brand ambassadors Sales 63

CustomerSuccessBox

JULY 29, 2020

According to James this is the first time Customer Success (CS) has come into the spotlight and hence it a perfect opportunity for the CS community to shine and make an impact. Due to the pandemic, smart companies are focussing on customer retention and revenue retention as customer acquisition is hard now.

Upselling 52

Upselling Metrics SaaS APIs 52

Uniphore

JANUARY 4, 2022

Case Studies. How are you planning to leverage conversations to drive revenue and customer retention? Join us as we explore the technology and strategies needed to accelerate key initiatives, improve customer retention and drive revenue growth in today’s enterprise. Conversational AI Platform. U-Self Serve.

Enterprise 126

Enterprise Customer retention Engineering Analytics 126

ClientSuccess

JULY 16, 2021

But, if you don’t have a Customer Success Platform right now, that’s ok, consider using a BI platform like Tableau or Domo.or, just consider starting simple by building your Health Score in Excel, which can still be very powerful and helpful for you. The ability to do this quickly should increase customer retention.

Metrics 52

Metrics Construction Customer retention Surveys 52

Education Services Group

FEBRUARY 19, 2019

Time to value, usually shortened as TTV, is the amount of time between when a customer takes an action (makes the purchase) and when they see the value of that action (uses the product in a meaningful way). Your customer’s TTV varies, depending on your product or the service. Case Studies. Did you like this blog post?

SaaS 40

SaaS Accountability Sales Metrics 40

Talkdesk

JUNE 1, 2016

This blog post is an Opentalk 2016 panel recap. JASON : I’ve invested in 21 SaaS companies. JOHN : Customer retention is important in itself, but it is also valuable because your customer base can lead to almost a second wave of acquisition. For more Opentalk content, check out Opentalk Full Coverage.

Customer centricity 40

Customer centricity Marketing B2C Benchmark 40

SmartKarrot

OCTOBER 13, 2022

Hence, it is important to comprehend how you can drive expansion transformation before diving into who owns the expansion revenue and how CSMs can prepare their customers for account expansion. . What do you mean by the term expansion revenue in B2B SaaS? You generate more revenue. Like what you are reading? Sign up for our newsletter.

Accountability 10

Accountability Management Upselling Customer advocacy 10

CustomerSuccessBox

NOVEMBER 24, 2021

If you provide enough value, then you earn the right to promote your company in order to recruit new customers. In today’s hyper-competitive business world, SaaS businesses find it increasingly difficult to stand out. They are on their toes constantly to get customers to choose them over their competitors. Guy Kawasaki.

Upselling 52

Upselling Feedback Customer advocacy B2B 52