The Right Survey to Measure Each Touchpoint of the Customer Journey
GetFeedback
JANUARY 19, 2020
First, there are some quirks in the invitation email that might depress response rates. A better approach: show the first question in the email with the actual rating choices, then start the online survey with that choice filled in. To prepare for a recent business trip, I booked a roundtrip flight, hotel, and rental car. Cleanliness.
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