Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them
Comm100
NOVEMBER 27, 2017
This is why some brands opt for the seemingly safer “ non-apology ” – a statement that has the form of an apology, but that doesn’t acknowledge responsibility or express true remorse. Still, customers don’t respond to a non-apology the same way they do a sincere one. rawpixel.com. From Papa John’s NFL apology to Louis C.K.’s
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