article thumbnail

The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Michael Lowenstein, Ph.D.,

article thumbnail

Creating World-Class Customer Experience Teams

ClearAction

Account teams, customer service and accounts receivable departments, customer reference managers, market researchers and others throughout the company are a loose confederation of a CX team. Teams must meet often to checkpoint key metric: "Are customers truly happy with us?" We all want to win with customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Customer Values: Q&A with Peter Fader, Professor of Marketing, The Wharton School at the University of Pennsylvania

C Space

Do companies need a Chief Customer Officer or someone like that to become an advocate for the customer, or is this the CFO’s job? Because everyone has their own data — marketing, finance, HR — but the customer doesn’t show up anywhere in the data at the moment.

article thumbnail

40 Best Customer Service Books We’d Recommend to Support Operators

ProProfs Blog

Chief Customer Officer 2.0. Want a proven framework to help you launch and advance the customer experience transformation in businesses in every vertical around the world? Want a proven framework to help you launch and advance the customer experience transformation in businesses in every vertical around the world?

article thumbnail

Optimizing Call Center Customer Support for Increased Revenue

Tenfold - Contact Center Blog

Both Amazon and Zappos are prime examples of brands that are customer centric and have spent years creating a culture around the customer and their needs. This is so important that organizations like Oracle developed a Chief Customer Officer (CCO) to ensure a consistently amazing customer experience across all touch points.

article thumbnail

Top 30 Customer Service Books Every Team Needs to Read

Comm100

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine by Jeanne Bliss. This book will show you how to launch a proven framework through customer experience expert, Jeanne Bliss’s, five-competency model. Customer Loyalty: How to Earn It, How to Keep It by Jill Griffin.

article thumbnail

The Critical Role Played by CEOs in Creating a Data-Driven Culture

SmartKarrot

This data goes unused cause the company does not have the tools and technology to understand, capture, or make sense of it. The Role of the Modern CEO in creating a data-driven culture. Data has been recognized as a need. For example- You can share a dashboard of the key metrics that matter across the company.