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The Power of Emotional Connection: Growing Your Business Through Strong Customer Experience

CCNG

Think about the very best customer experience that you have ever had with a brand. Now, I will share with you one of my best experiences… Once when I was preparing for a vacation, I spent many evenings searching the web for the best pricing for our airplane flights. Simply put, they created an emotional connection with me.

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The Future of Contact Centers is Enriching Human Interactions. Are You Prepared?

Beyond Philosophy

The contact center at many organizations doesn’t get the strategic consideration it deserves. These measures weren’t bad business principles, but they also didn’t send the best signal to the team. My former contact center team at British Telecom seemed to be viewed primarily as a cost center, a necessary expense.

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Guest Post: How to Use the Customer Journey to Create an Engaging Affiliate Marketing Strategy

ShepHyken

Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. The foremost among them is to understand your customer in the best manner possible. In affiliate marketing, the traffic comes from a third party.

Marketing 289
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Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

She shares how customer experience is a valuable marketing strategy. If your business follows marketing best practices, you’re probably already implementing user research, collecting customer data, and targeting customers with personalized messaging. However, customer-centric marketing takes all of that a step further.

Marketing 179
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Guest Post: Exploring Natural Language Processing to Categorize Customer Feedback

ShepHyken

This week, we feature an article by Sheila Bugal, Head of Marketing at Caplena , a market-leading text analysis tool. Categories are key to producing actionable insights on top of rating questions, such as CSAT score (customer satisfaction),? Augmented Intelligence: Combing the Best of Both Worlds.

Feedback 167
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Insider hot takes: CS & Sales synergize to unleash predictable growth

Totango

For the full scoop on all of their bold insights on team alignment and unlocking customer-led growth, check out the webinar: The importance of team alignment and variable compensation The roundtable kicked off with the consensus that aligning CS and Sales teams is imperative, not optional.

Sales 106
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Guest Post: 14 Ways to Improve Customer Experience in Flexible Workspaces

ShepHyken

This week, we feature an article by Srushti Shah, Head of Product Marketing for Middleware. Anyone looking for office space for a small business or startup has expectations, and to truly stand out in such a competitive market, providers must prioritize customer experience, but how?