Banking Exercises Journey mapping Scripts 
Beyond Philosophy
AUGUST 1, 2019
It starts with understanding the customer journey and how they feel during the different moments of their experience. We enable this understanding through behavioral Journey Mapping , which we have discussed in the past. It is the same exercise with customers.
Pointillist
JULY 25, 2018
‘Thinking in journeys’ is important when it comes to data integration for customer journey analytics, as explained in detail in step 4 below. Has a journey mapping exercise ever been conducted? If recent, these journey maps can provide starting points to start discovering important customer journeys.
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