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5 Ways to Create a Customer-Centric Brand Culture

VocalCom

When customer centricity first became a hot topic, many companies interpreted the concept to mean putting customers’ needs first. Creating a customer-centric experience is not the sole responsibility of your service agents. Here are five ways to create a customer-centric brand culture.

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Call Center Metrics and KPIs to Measure Performance and Productivity

CCNG

With the shift to multi-or omnichannel contact centers, today's emphasis is on customer experience. That means operational metrics like Average Speed of Answer (ASA), Average Handle Time (AHT), and FCR prove to focus on controlling costs instead of ensuring overall customer satisfaction.

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The Great AI Paradox for Contact Centre Agents

CSM Magazine

The good news is contact centres from all parts of the world recognize the importance of agent wellbeing in meeting customer demands. The majority (80%) or more rank agent engagement scores as the top measurement metric of the future ahead of traditional customer-centric KPIs such as customer effort (81%) and average handle time (80%).

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Technical Reps or Agent Techs? The inter-changing roles of technical support and customer service

TechSee

They must be able to empathize and build a rapport, problem solve, communicate effectively, and be trained in appropriate technical knowledge and expertise to fulfill their customer support roles and responsibilities. Focus on reducing customer effort. Focus on CX and CX metrics.

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Why You Need to Measure Customer Experience in Your Contact Center

Playvox

86% of buyers will pay more for a great customer experience. Customer-centric companies are 60% more profitable than companies that don’t focus on customers. Related Article: How Quality Management Can Help Improve Your Customer Experience. What are Customer Experience Metrics?

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Winning in the Experience Economy – Working up the CX Maturity Curve

NICE inContact

The most mature ones are open cloud platforms that provide unlimited options to build personalized and customized experiences for every single customer. Look where your company falls and look towards taking the next iterative improvement to move one level at a time. CX metrics are not your operational KPIs.

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Are You Using 1999 Metrics to Measure 2019 Customer Care?

BlueOcean

Those metrics were born in an era when customer service was a race, where whoever got to the finish line first (i.e. off the phone) – upsetting the least number of hurdles, extra points for a graceful gait – was the champion, the most successful, the most likely to win “customer service agent of the year.”.

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