The Future Today! How to Build a Proactive Experience to Gain Growth and Save Costs!
Beyond Philosophy
AUGUST 25, 2022
On the Apple phone the other day, it suggested widgets to me of apps I might want to use. The phone notices that I want to use the apps at a particular time of day, so it pushes them to me proactively. Motivations are better tracked by watching what customers do rather than listening to what they tell you.
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