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Three chief customer officer job descriptions we love

ChurnZero

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. If a customer churns before the payback period is met, it’s a financial net loss.

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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Michael Lowenstein, Ph.D.,

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McDonald’s Appoints Manu Steijaert as Global Chief Customer Officer

CSM Magazine

Manu Steijaert, McDonald’s Executive Vice President and Global Chief Customer Officer. McDonald’s Corporation has appointed Manu Steijaert, a McDonald’s veteran, as its first Global Chief Customer Officer. He will be leading a new Customer Experience team.

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Four Critical Questions Chief Customer Officers Should Ask

Sykes

Here are four key questions a Chief Customer Officer (CCO) should seek answers to in the face of continuing disruption. . Question 1: How Should We Interact with Our Customers Going Forward? . The post Four Critical Questions Chief Customer Officers Should Ask appeared first on SYKES.

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Four Critical Questions Chief Customer Officers Should Ask

Sykes

Here are four key questions a Chief Customer Officer (CCO) should seek answers to in the face of continuing disruption. . Question 1: How Should We Interact with Our Customers Going Forward? . The post Four Critical Questions Chief Customer Officers Should Ask appeared first on SYKES.

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The Burgeoning World of CX Analytics

Serenova

Analytics are becoming vital to bring about improvements to the agent experience—ultimately reducing turnover rates and improving the service agents deliver. Performance analytics: Data and analysis that evaluates how agents are performing, using various Key Performance Indicators.

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Big Controversy: Should We Stop All Certification Now? Join the Debate…

Beyond Philosophy

It doesn’t connect your CRM with the point of sales to inform agents about the customers. Instead, Mead says it shows how to journey map, incorporate analytics, and voice-of-customer insight into your organization. Few companies have a Chief Customer Officer. Instead, firms rebrand marketing people.