Qualitative Research in Customer Experience: When it’s better than Quantitative
Satrix Solutions
APRIL 21, 2022
It could be the case that the insights needed are available as secondary research conducted by Gartner, Forrester, or a Venture Capital firm. If that’s the case, the next consideration should be whether it’s better if the research project is quantitative, qualitative, or a hybrid approach. Account Business Reviews (QBRs / EBRs).
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