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Qualitative Research in Customer Experience: When it’s better than Quantitative

Satrix Solutions

It could be the case that the insights needed are available as secondary research conducted by Gartner, Forrester, or a Venture Capital firm. If that’s the case, the next consideration should be whether it’s better if the research project is quantitative, qualitative, or a hybrid approach. Account Business Reviews (QBRs / EBRs).

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Customer Advisory Boards (CABs): Frequently Asked Questions

PeopleMetrics

Customer advisory boards (CABs) can be a powerful tool in your organization's arsenal. But what are customer advisory boards? This guide will answer some of the most common questions that business leaders, marketers, and product managers have about CABs: What are customer advisory boards (CABs)? How do they work? Back to Top.

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3 Trends in CX, High-Impact Customers and PeopleMetrics Update

PeopleMetrics

We made our first acquisition late last year when the extremely talented team from the Center for Strategy Research (CSR) joined PeopleMetrics. Customer Advisory Boards & Research – via the CSR acquisition, we are excited to offer high-impact customer advisory boards and research.

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Straight from the Horse's Mouth

CX Journey

As a result, there's been a greater focus on qualitative research and listening approaches lately. Customer Advisory Boards Advisory boards offer benefits to both customers and to your company. Focus Groups This is definitely a traditional qualitative listening approach. Which ones, you ask? Here are a few options.

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Closed-Loop Customer Feedback: How to Drive Real CX Results

PeopleMetrics

From a market research perspective, this approach makes sense—it’s statistically accurate, high-level, and shows trending data. How do you design a closed-loop feedback program? Action-Oriented Design. How do you design a closed-loop feedback program? Design surveys to maximize responses.

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The Melior Group Joins PeopleMetrics!

PeopleMetrics

The Melior Group provides market research services, both qualitative and quantitative, across many industries, including healthcare and insurance where PeopleMetrics already has a strong presence. The Melior Group will immediately enhance our advisory services, particularly around study design and providing strategic recommendations.

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Voice of Customer Maturity: Ultimate Guide

ClearAction

Outside Sources: Customers’ intended outcomes may be well researched already by your R&D group, your sales team, and/or your customer success department. Go beyond industry studies’ quantitative findings for inspiration from qualitative content from any customers or spectators.

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