CSM Magazine

JULY 22, 2021

Henry Spitzer, VP of Sales at Lusha explains how community building is a powerful and cost-effective way to increase retention by creating a central destination for users to find support, advice and best practices. Gone are the days of static one-sided advertising that speaks at the customer. Henry Spitzer, is VP of of Sales at Lusha.

Advertising 98

Advertising SaaS B2C Engineering 98

CustomerSuccessBox

SEPTEMBER 2, 2021

Customer Acquisition Cost (CAC) can be calculated by dividing all the Marketing and Sales costs required to acquire a new customer within a specific time. An average SaaS business spends 92% of their first-year revenue on customer acquisition. B2B SaaS companies determine the CAC by two major components. What is a good CAC?

SaaS 52

SaaS Metrics Advertising Sales 52

Totango

APRIL 30, 2021

To calculate your average CAC, total up all the marketing and sales costs that go into your acquisition efforts for a given period. The procedure for calculating CAC can be expressed through the formula: CAC = Total marketing and sales costs for customer acquisition / Total number of customers acquired. The result is your average CAC.

Customer retention 63

Customer retention Advertising Engineering Upselling 63

Lumoa

MAY 29, 2018

Introduce a referral program =find new sales leads 3. Upsell to existing customers =increase customer lifetime value, or CLV 4. Introduce a referral program (=find new sales leads) Referrals rule the business world. Dropbox explains how referrals skyrocketed their business faster than any paid advertising in the slides below.

Upselling 88

Upselling Advertising Feedback SaaS 88

SmartKarrot

FEBRUARY 4, 2022

This is the reason most of the growing SaaS businesses are turning towards Customer Success Managers (CSMs). Before jumping on the topic of the importance of Customer Success Managers (CSMs) in the SaaS World, let us first understand Customer Success and the importance of Customer Success in SaaS businesses briefly.

SaaS 10

SaaS Management Upselling Advertising 10

aircall

MARCH 5, 2021

An online app marketplace brings all compatible software together—complete with descriptions and reviews— to help customers, prospects, teammates, and product partners alike benefit from SaaS integrations. As SaaS companies grow , they begin seeking out willing partners to build even more integrations using the public API.

voip 62

voip SaaS Airlines Transportation 62

JustCall

APRIL 3, 2023

Did you know that when it comes to SaaS customer success, acquiring a new customer can cost 4 to 5x more than retaining an existing one? Customer referrals : A study by Nielsen found that 92% of people trust recommendations from friends and family over any other type of advertising. This is where customer success comes in.

Upselling 52

Upselling Metrics Best practices Customer centricity 52

SmartKarrot

MAY 26, 2020

Measurable SaaS product metrics need to be looked at if you are to achieve product success. To get as accurate of a CAC as possible, you first need to total up everything involving sales and marketing. This leads to the necessity to understand how to upsell existing customers, given how high the cost of acquiring new customers is.

SaaS 10

SaaS Metrics Upselling Advertising 10

SmartKarrot

MARCH 9, 2022

Sales-led, and 2. A sales-led approach is when all the teams across the company towards one goal – to increase sales within the organization. In this approach, the success of the company depends on the number of sales. However, the shift from Sales-Led to Product-Led approach may not be a straight line.

Sales 10

Sales B2C SaaS Education 10

Squelch

MAY 27, 2019

65 percent report being influenced more by a positive experience with a brand than by advertising. In fact, the Temkin Group asserts that even a moderate investment in improving CX can show spectacular results, to the point that a large SaaS company may even double revenue within three years. Why Is CX Critical to Business Success?

Customer Experience 40

Customer Experience Average Handle Time First call resolution Upselling 40

SmartKarrot

JANUARY 18, 2021

Identify up-sell and growth opportunities and collaborate with sales teams to ensure growth attainment. Identify opportunities for upsell, and support the Business Strategy team in pre-sales engagements. Communicating and strategizing with customers to ensure they gain value from the SaaS product.

Advertising 10

Advertising SaaS Enterprise Best practices 10

JustCall

FEBRUARY 11, 2022

Bagging a sales job is like closing a sales deal. Good news is you can master both getting a sales jobs and making sales pitches. So, if you’re eyeing a new sales role, you’ve come to the right place. In this guide, you’ll learn everything about how to land a high-value sales job.

Sales 52

Sales B2C B2B call center software 52

SmartKarrot

MARCH 31, 2022

Well, that is how startups and SaaS companies feel when they do not take customer success seriously. To grow a SaaS company, it is important to communicate and engage with customers as much as possible. All arms of the company, such as product, support, sales, engineering, marketing, and IT, need to work with customers in mind.

SaaS 10

SaaS Sales Feedback Upselling 10

SmartKarrot

JUNE 30, 2021

Why Product Adoption is Critical for SaaS Success? Product adoption is critical for SaaS success and affects the profitability and performance of the product to a large extent. This is why product adoption improves SaaS success. A good product adoption strategy will enhance your SaaS success. Expansion Revenue.

SaaS 10

SaaS Upselling Metrics Advertising 10

Totango

MARCH 12, 2021

Here we’ll cover an eight-step approach to creating a customer journey map that encompasses all stages of your customers’ experience, including pre-sales and post-sales experiences. In this context, customer journey maps are typically visualized as funnels focused on the path to purchase, with less emphasis on the post-sales journey.

Journey mapping 66

Journey mapping Upselling Metrics Customer retention 66

Lumoa

FEBRUARY 9, 2023

upselling to the most loyal customers) Process changes (e.g. In comparison to traditional marketing or advertising, CGC is an authentic and important part of a robust content strategy. Often, we relate the onboarding with SaaS companies, when talking about onboarding, but it’s not a necessity. Learn from the best.

Customer Experience 178

Customer Experience B2C Journey mapping B2B 178

ChurnZero

OCTOBER 12, 2021

They also completely revamped their internal processes to improve the customer transition between the Sales team and the Customer Success team. Like many SaaS products, the multitude of features and use cases that Sibme powers can be overwhelming to a new user. Advocacy Hero – Affise.

Healthcare 98

Healthcare Accountability Metrics Surveys 98

JivoChat

JUNE 1, 2021

Online advertisements. In many instances, online advertisements will be the first touchpoint a potential customer has with a brand. A good example is to hold an online webinar, which is a touchpoint that allows you to present your offer to prospects, and potentially generate leads or sales. Network referrals. Customer surveys.

CRM 52

CRM Advertising Chatbots Surveys 52

SmartKarrot

OCTOBER 26, 2022

The classic business proverb, 80% of your sales originate from 20% of your clientele, holds true for most firms. When a sale is closed, the work is not finished. Here is an explanation of the six account management best practices for B2B companies: Create consistent customer segments for upselling and cross-selling.

Best practices 11

Best practices B2B Accountability Management 11

Natalie Petouhof

SEPTEMBER 3, 2015

Bluenose Analytics offers a customer success platform that allows SaaS businesses to manage customers with complete visibility, a robust early warning system, and built-in playbooks. Bluenose helps companies spot opportunities to deepen engagement with customers and maximize revenue through renewals and upsells.

Management 40

Management Sales Engineering SaaS 40

Lumoa

MARCH 20, 2018

upselling to the most loyal customers) Process changes (e.g. omnichannel Omnichannel is a cross-channel sales approach that provides the customer with an integrated customer experience. Often, we relate the onboarding with SaaS companies, when talking about onboarding, but it's not a necessity. Learn from the best. "

Customer Experience 114

Customer Experience B2C Journey mapping B2B 114

ChurnZero

OCTOBER 12, 2021

They also completely revamped their internal processes to improve the customer transition between the Sales team and the Customer Success team. Like many SaaS products, the multitude of features and use cases that Sibme powers can be overwhelming to a new user.

Healthcare 52

Healthcare Accountability Metrics Surveys 52

Lumoa

MARCH 20, 2018

upselling to the most loyal customers) Process changes (e.g. omnichannel Omnichannel is a cross-channel sales approach that provides the customer with an integrated customer experience. Often, we relate the onboarding with SaaS companies, when talking about onboarding, but it's not a necessity. Learn from the best. "

Customer Experience 64

Customer Experience Journey mapping B2C B2B 64

Comm100

FEBRUARY 6, 2018

Price : Sales Cloud ranges from $25-$300/user/month. Sales + Service Cloud ranges from $100-$325/user/month. Need : An industry-leading CRM — features include lead scoring, SMS marketing, event management, sales reports, social CRM, mobile app, web content personalization, and more. Deployment : Cloud, SaaS, Web.

CRM 42

CRM Enterprise SaaS Marketing 42