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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

And in today’s digital age, customer service is now more important than ever before. So how can you make sure that your customer journey is aligned with your brand expectations? And more importantly, how can you ensure that it’s not costing you sales? What do customers expect from contact centers? .

Sales 307
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Top 5 Customer Service & CX Articles for Week of May 13, 2024

ShepHyken

Life on the Digital Edge: Evolving Your Customer Experience by Ragy Thomas (Fast Company) When communication was mostly one-way and brand experiences were driven by mass advertising, data was structured and mostly owned. What Is Churn Rate? operations are the “primary reason for the company’s fall from grace.”

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How to Calculate the Cost of Customer Retention Versus Customer Acquisition

Totango

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. The result is your average CAC.

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6 Customer Retention Strategies that Work [ + Examples]

Nicereply

A good customer retention strategy is the top investment you can make for your business. It’s more profitable than acquiring new customers, and it costs less money to keep existing customers than to acquire new ones. Invesp found that acquiring a new customer can cost five times more than keeping an existing one.

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Improving Customer Retention: Synergy Between Marketing, Sales, and Customer Service

CrazyCall

When you boil down any business with great reviews, it’ll naturally reduce and separate into three simple categories: marketing, sales, and customer service. These three divisions are the cornerstone of any company with happy customers. Table of Contents: The Marketing and Sales Disconnect.

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Understanding the Importance of Customer Retention

Totango

Instead of becoming a loyal customer who spends money and gives good word-of-mouth advertising, the one-time customer is there one moment and gone the next. In their wake, they leave an absence that your marketing and sales teams must spend time and money to fill. New customer acquisition costs a lot.

article thumbnail

Understanding the Importance of Customer Retention

Totango

Instead of becoming a loyal customer who spends money and gives good word-of-mouth advertising, the one-time customer is there one moment and gone the next. In their wake, they leave an absence that your marketing and sales teams must spend time and money to fill. New customer acquisition costs a lot.