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B2B Customer Segmentation: Six Best Practices

Totango

This article will give you six best practices for optimizing your B2B customer segmentation. To use segmented data for practical applications, teams may use tools such as key performance indicators (KPIs), dashboards and reports. This enables more repeat business, more upsell opportunities, referrals and higher revenue.

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Customer Success Team Structure: Four Best Practices

Totango

Customer-facing CSMs who interact directly with customers and supervise customer accounts. Account Managers : These are CSMs assigned to individual customer accounts. How to Structure a Customer Success Team: Four Best Practices. In fact, 92% of CS teams use more than one tool to cover gaps in their CS processes.

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7 Digital Customer Experience Best Practices for Higher Satisfaction

Totango

Here are 7 digital customer experience best practices. In a digital environment, customer experience revolves around technology, making automation and artificial intelligence some of the most important tools for enhancing experience. The quality of your customers’ experience impacts satisfaction and retention.

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Customer Success in SaaS: A Complete Guide & Best Practices

Totango

SaaS companies face distinctive challenges, including pursuing different goals, using various methods to measure success, and relying on different tools to deliver successful outcomes. Delivering successful SaaS outcomes requires using tools to engage customers digitally, such as in-app messages, live chat, and email.

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How to Communicate Effectively with Customers: Best Practices

Cincom

How CCM Software Streamlines Communication Customer communication management (CCM) software is a centralized suite of tools to develop, manage, and optimize digital and print communications across channels. All messaging (print, digital, text) can be efficiently developed and distributed using a singular platform.

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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

Provide them with checklists, guides, and best practices. Account management Offer workshops on relationship-building, active listening, and consultative selling for identifying upsell or cross-sell opportunities. Regularly update training materials based on customer feedback.

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6 B2B Customer Segmentation Best Practices

Totango

Here are 6 B2B customer segmentation best practices to help make that happen: Stay Goal-Focused. You need a comprehensive software base for proper customer segmentation, but the digital tools are now available to provide every customer with the level of care they require. The Top B2B Customer Segmentation Best Practices.