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B2B Customer Segmentation: Six Best Practices

Totango

This article will give you six best practices for optimizing your B2B customer segmentation. While customer segmentation predates digital technology, segmentation today relies heavily on digital databases and data analytics. Databases store customer data in organized categories for efficient retrieval and use.

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Customer Success Team Structure: Four Best Practices

Totango

Customer-facing CSMs who interact directly with customers and supervise customer accounts. Account Managers : These are CSMs assigned to individual customer accounts. How to Structure a Customer Success Team: Four Best Practices. Team Leaders who report to executives and supervise customer-facing team members.

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7 Digital Customer Experience Best Practices for Higher Satisfaction

Totango

Here are 7 digital customer experience best practices. AI increases the efficiency of automation by allowing you to monitor customer data and trigger workflows when specific criteria are met. The quality of your customers’ experience impacts satisfaction and retention. Use Messaging Which Connects with Your Target Audience.

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Customer Success in SaaS: A Complete Guide & Best Practices

Totango

This makes success quantifiable for objective, data-driven CS management. When data indicates a customer is experiencing dissatisfaction, CS teams can intervene with corrective automated or manual procedures. On the other hand, when data reflects high customer satisfaction, CS teams can extend upsell offers or referral invitations.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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How to Communicate Effectively with Customers: Best Practices

Cincom

CCM platforms aggregate templates, branding guidelines, customer data, and analytical capabilities into a single solution for consistent communication execution at scale. The key stages include: Initial Research: Early messaging should focus on educating prospects with thought leadership content detailing industry trends and best practices.

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5 Best Practices for Hiring a Customer Success Manager

Totango

Following best practices for hiring a customer success manager can make a critical difference in the quality of your customer relationships. Adhering to good hiring practices when recruiting customer success managers can improve the quality of your customer relationships and increase client retention rates. Suggesting upsells.