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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

Let’s say you work in the financial services industry and your company advertises to current customers who actively use your mobile app and potential customers that interact with your digital content. The ad highlights how easy it is to open a checking account with your institution. . Reduced customer churn .

Sales 309
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How to Calculate the Cost of Customer Retention Versus Customer Acquisition

Totango

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. Web design and maintenance.

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Guest Blog: 5 Keys to Building Sustainable Customer Relationships

ShepHyken

This week we feature an article by Matt Nolan who shares five keys to building more compelling, sustainable customer relationships. Customer retention used to be considered just a “service problem.” It’s a constant balancing act, wherever and whenever the customer touches your brand. – Shep Hyken.

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Expansion Selling Strategies: Tips for SaaS Companies

CSM Practice

SaaS companies are now turning to their customer success teams as client health , retention, and expansion of accounts become new priorities. This change in internal direction is beneficial to customers, as the success of the customer must be value-driven to ensure these outcomes. 4. Overwhelming messaging.

SaaS 71
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Expansion Selling Strategies: Tips for SaaS Companies

CSM Practice

SaaS companies are now turning to their customer success teams as client health , retention, and expansion of accounts become new priorities. This change in internal direction is beneficial to customers, as the success of the customer must be value-driven to ensure these outcomes. 4. Overwhelming messaging.

SaaS 71
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Customer Success: The Ultimate Guide

JustCall

Client success is not just about solving the customer’s problems but also providing proactive support to help them get the most value from your product/service. According to data, “increasing customer retention rates by 5% increases profits by 25% to 95%.” ” The math and learning are simple.

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8 Insightful Customer Journey Analytics Examples and Use Cases

Pointillist

Customer Journey Analytics Example #3: Grow Revenue Acquiring high-value customers and upselling or cross-selling additional products and services to existing customers is an essential source of revenue growth for most enterprises. The key to success in both is to understand each customer’s unique journey context.