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2022 Is the Year of Retail Media Networks

Anexa BPO

And just as shelf space placement shapes consumer interest and purchasing decisions, 2022 has seen this insight extend to the online model, causing brand ad placement to be carefully deliberated in terms of value. Online retailers must continue to capture the metrics that demonstrate the value of this model. Have questions?

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Simplify continuous learning of Amazon Comprehend custom models using Comprehend flywheel

AWS Machine Learning

Based on the quality metrics for the existing and new model versions, you set the active model version to be the version of the flywheel model that you want to use for inference jobs. Admin:~/environment $ aws s3 cp s3://aws-blogs-artifacts-public/artifacts/ML-13607/custom-classifier-complete-dataset.csv.

APIs 68
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A Critical Tool for Accurate Attribution Tracking in 2022

Infinity

In this blog, we’ll be sharing information about why call tracking is a critical tool that will help marketers unlock accurate attribution tracking in 2022 and deliver more effective campaigns. Why call tracking is a must for accurate attribution tracking in 2022. Every conversation matters.

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The CXO dream team: ?Why marketing, sales, and CS should unite to drive growth

Totango

Interestingly, our Totango 2022 CS Industry Report revealed 44% of CS departments reported spending around a quarter of their time collaborating with marketing, a 17% increase from the previous year. 31% of CS teams also reported spending up to half of their time with sales.

Sales 107
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Aircall Wins RemoteTech Breakthrough Award For “Business Phone System Innovation of the Year”

aircall

To that end, Aircall runs an open marketplace for applications development with an open Aircall API. Additionally, Aircall’s App Marketplace features top business tools to help sales and customer service professionals manage incoming and outgoing calls, track conversations and metrics, and have a 360-degree view of customer data in seconds.

APIs 62
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Detect fraud in mobile-oriented businesses using GrabDefence device intelligence and Amazon Fraud Detector

AWS Machine Learning

Grab is a NASDAQ listed company and a leading superapp in South East Asia, with over 30 million monthly transacting users (as per Grab’s Q1 2022 Results ). For generating real-time fraud predictions, the GDxAFD solution uses Amazon Fraud Detector and GrabDefence’s device intelligence SDK, along with Amazon API Gateway and AWS Lambda.

APIs 69
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How Amp on Amazon used data to increase customer engagement, Part 2: Building a personalized show recommendation platform using Amazon SageMaker

AWS Machine Learning

The platform has shown a 3% boost to customer engagement metrics tracked (liking a show, following a creator, enabling upcoming show notifications) since its launch in May 2022. The independent nature of each individual metric transformation also makes Lambda, which is a stateless service on its own, a good fit for this problem.