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Leveraging Big Data to Fine Tune Customer Experiences

Avaya

Whether you realize it or not, big data is at the heart of practically everything we do today. In today’s smart, digital world, big data has opened the floodgates to never-before-seen possibilities. If you ask us, though, the best customer experiences today are supported by customer journey analytics.

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Why Technology Won’t Help You Understand Your Customers

C3Centricity

Yes you have data and information, but if you’re a regular reader of my blog, you will know that you have to turn these into knowledge to understand your customers. But this can only be done by asking the right questions of your data and information. The Opportunity. And then develop insights and actions.

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Are softer skills for analysts being neglected?

Peter Lavers

In my new line of work, I get to speak at industry conferences, read data/analytics/research publications and scan the plethora of blogs or social media comments on this topic. All these are understandable challenges or excuses, more than one resonates with me from my time creating & leading large CI teams.

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You’ve Got Data? Well Don’t Start There!

C3Centricity

Yes you have data and information, but if you’re a regular reader of my blog, you will know that you have to turn these into knowledge and understanding, and then into actionable insights. And this can only be done by asking the right questions of your data and information. The Opportunity.

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How to Create a Modern Stadium Fan Experience with a Digital Identity

Avaya

Here are a few emerging trends that could help boost your digital identity: Analytics: The beauty of big data, data aggregation, and analytics systems is that they can be used to collect endless amounts of usable data. Leagues use data from wearables, sensors, etc. to improve team performance.

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ServiceSource®: Customer Success Management for a Post-Sale, On-Demand, Attention Economy (Part 2)

Natalie Petouhof

1] See “The State of Customer Success Management 2015” by Natalie Petouhoff, Constellation Research, December 22, 2014. Predictive analytics identify known attributes and reveal previously unknown attributes that drive customer success. This critical step requires data in the form of real-time and predictive analytics.

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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

What was key was the registration data that led to Viant launching its Advertising Cloud in 2014, which contains an “identity-management platform.” Since May of 2015 the Advertising Cloud suite of products has handled $5 billion in ad transactions for a set of beta advertisers.