article thumbnail

Want More Sales? Give All Your Money Away!

Beyond Philosophy

This year, outdoor clothing retailer Patagonia announced that it would give 100 percent of its Black Friday retail and online sales to grassroots environmental organizations. In a subsequent blog post , company CEO Rose Marcario reported that Patagonia had expected Black Friday sales to reach $2 million. Sales soared in 2012.

Sales 353
article thumbnail

Wells Fargo: They Should Do This

Beyond Philosophy

The San Francisco-based bank, whose employees opened many fraudulent and unauthorized accounts in their customers’ name, now enjoys the dubious honor of shouldering the most substantial penalty the agency has issued since its formation in 2011. million deposit accounts and over 500,000 credit accounts in all.

Banking 352
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Predicting new and existing product sales in semiconductors using Amazon Forecast

AWS Machine Learning

For this engagement, they sought to generate monthly sales forecasts for new and existing products across different material groups and business lines. In this post, we demonstrate how the MLSL and NXP employed Amazon Forecast and other custom models for long-term sales predictions for various NXP products. “We

Sales 78
article thumbnail

Facebook Fines: Is Their Culture To Blame?

Beyond Philosophy

On the contrary, it appears as if our likes and dislikes, networks and preferences are for sale to the highest bidder. While I do have a business account, I mostly used it to interact with friends and family. After all, the social media platform hasn’t exactly been keeping our private information under lock and key.

article thumbnail

Losing Customers Trust is the Worst Penalty VW Will Face

Beyond Philosophy

Even worse, according to the BBC, a German newspaper reported that they were told by one of their engineers at a part supplier in 2011 that this emissions test was a problem. The hope was the Clean Diesel would boost sales in the U.S., which accounts for only about 6% of global sales for the brand.

Banking 406
article thumbnail

The 2021 Marketing Game Plan Shift – From “Buying From” to “Buying Into”

Beyond Philosophy

Research shows Gen Z and millennials (Generation Y) are more inclined to hold brands accountable to their corporate social responsibility goals. Since 1985, Patagonia has pledged 1% of sales to the preservation and restoration of the natural environment. They are also an embodiment of what is nowadays called an “activist company”.

Marketing 369
article thumbnail

Advancing the Economic Argument for Tobacco Use Reduction in Business

CSM Magazine

For instance, smoking rates are greater in blue-collar jobs (like construction and transportation) than in white-collar jobs (like management and sales). According to a 2011 survey, the proportion of blue-collar workers who started smoking was greater than that of white-collar professions (46% vs. 33%).