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Wells Fargo: They Should Do This

Beyond Philosophy

The San Francisco-based bank, whose employees opened many fraudulent and unauthorized accounts in their customers’ name, now enjoys the dubious honor of shouldering the most substantial penalty the agency has issued since its formation in 2011. million deposit accounts and over 500,000 credit accounts in all.

Banking 352
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Facebook Fines: Is Their Culture To Blame?

Beyond Philosophy

While I do have a business account, I mostly used it to interact with friends and family. User Privacy concerns came to a head in 2011, when the Federal Trade Commission (FTC) accused them of not upholding their privacy policy of sharing private information publicly. for your Customer Experience.

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Want More Sales? Give All Your Money Away!

Beyond Philosophy

In 2011, it ran a full-page newspaper ad telling people NOT to buy its jacket because consumption of goods causes environmental degradation. In our customer experience consultancy, we help companies design a customer experience that that fosters customer loyalty and engagement by taking customers’ emotional behavior into account.

Sales 353
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The 2021 Marketing Game Plan Shift – From “Buying From” to “Buying Into”

Beyond Philosophy

Research shows Gen Z and millennials (Generation Y) are more inclined to hold brands accountable to their corporate social responsibility goals. The year the company put that ad (2011), revenue grew by about 30% and a further 75% between 2013 and 2018. In fact, their revenue grows every time it amplifies its social mission. .

Marketing 369
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Who Wins – Brand Or Customer Experience?

Beyond Philosophy

Back in 2011, Boston College performed an interesting study involving everyone’s favorite energy drink, Red Bull, and the behavior it evoked in study participants. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations.

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Losing Customers Trust is the Worst Penalty VW Will Face

Beyond Philosophy

Even worse, according to the BBC, a German newspaper reported that they were told by one of their engineers at a part supplier in 2011 that this emissions test was a problem. which accounts for only about 6% of global sales for the brand. Experts posit that these vehicles would emit 10 to 40% more than what shows up on the test.

Banking 406
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100+ Customer Experience Stats to Prepare for 2023

CCNG

Oracle, 2011) Businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%. Oracle, 2011) Customers who had a very good experience are 3.5x Oracle, 2011) 79% of consumers who complained are still not happy with the way their complaints are handled.