Q&A: Understand the Growth and Retention Metrics of SaaS Companies from Recent Surveys and M&A Activity
ChurnZero
JUNE 19, 2020
Q: Does the importance of retention metrics vary by strategic buyers versus private equity (PE) buyers? . The metrics are obviously very important, and they probably are why they buy “Company A” versus “Company B.” Each account rep that is doing sales is also doing renewal management and things like that.
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