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How to Write a Really Bad Survey

PeopleMetrics

I have been writing and taking surveys for 30+ years. And when I first started writing surveys, I wrote my fair share of bad ones too. Today, there are more surveys sent out than ever before. And this means more bad surveys than ever are being sent out to customers, guests, patients, and employees. No bad surveys.

Surveys 71
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Will AI Render the Human Call Center Agent Obsolete?

CCNG

For example, a March 2023 survey by IPSOS on artificial intelligence found that despite the growing acceptance of AI, most people still prefer to talk with a human customer service agent (88%). Think HAL, the sentient computer from "2001: A Space Odyssey.”) We don't believe that R2D2 will replace the human agent anytime soon.

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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

Today, I am going to focus on a very important topic – survey health. Let’s start with the obvious… if survey health is poor, nothing else you do with your VoC program will matter. So what is a healthy survey? In other words, how many completed surveys are you obtaining compared to the number of survey invitations sent?

Surveys 61
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Lesson #6: You Have To Use NPS, But You Should Also Include Other Measures of CX In A Transactional VoC Survey

PeopleMetrics

As we discussed in Lesson #5 , NPS is important to include in your VoC program, but if you’re running a transactional VoC survey, you need other ways to measure the most recent customer experience alongside NPS. You must combine NPS with an individual measure of the customer experience in a transactional VoC survey. Sean holds a Ph.D.

Surveys 82
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Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging

PeopleMetrics

To solve this, market researchers are taking advantage of VoC’s continuous flow of real-time feedback from every customer and inserting market research questions into VoC surveys for a limited period of time to get quick answers before “swapping out” for new questions. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.

Marketing 226
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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

The true “voice” of your customer is the unique words they share with you each time you ask them “Why” or “Please tell me more about that” in your survey. Enter text analytics. Continuing with our earlier example, the next question in the survey might be “Please tell us why you feel that way.” Machines (Text Analytics).

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5 Strategies for CX Excellence

PeopleMetrics

And make the survey as short as possible - 3 minutes maximum! This one comes as a shock to many who are used to anonymous market research surveys, but customers in 2020 WANT you to know if they had a poor experience and EXPECT you to follow up to make it right. Customer feedback should NOT be anonymous. Treat your people right.