With analysts’ predictions suggesting that “1 in 10 agent interactions will be [fully] automated by 2026,” generative AI plays a crucial role in customer experience. This tool goes beyond conventional machine learning’s predictive capabilities, advancing artificial intelligence and expanding its applications and potential. With the advancements of generative AI, a common challenge is grasping its intricacies and how to best adapt them for your brand.

Jeff Fettes, the CEO of Laivly, a brand that empowers contact centers with next-level customer experience (CX) by seamlessly applying generative AI, machine learning, and automation through their innovative platform, discusses the 5 key takeaways for brands adopting AI for improved customer service. 

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