Peter Lavers

NOVEMBER 26, 2015

Ever since Google made “ data scientist ” the sexy job title for the decade, both suppliers and users have obsessed with technology and technical skills. Not surprisingly, with hindsight, most of these CRM projects failed and systems did not repay that hefty price tag.

CRM 100

CRM Analytics Consulting Consulting 100

Babelforce

JANUARY 28, 2021

Deep data integration’ isn’t the sexy answer… but it’s the right answer. Most enterprise contact centers have some ability to add tags to customer profiles. Some really good ones have the ability to alter the services customers receive based on those tags. We have self-driving cars, private spacecraft and talking computers.

Contact Center 52

Contact Center CRM Upselling Sales 52

Hello Customer

OCTOBER 14, 2021

The existing VOC software span from basic quantitative data collection tools, including survey makers, survey placers and web scraping, to sophisticated AI-powered text analysis, like sentiment analysis, automatic support ticket tagging, data mapping, etc.

Surveys 75

Surveys Feedback industry standards Analytics 75

Beyond Philosophy

OCTOBER 4, 2019

The tag line was: “ It does exactly what it says on the tin.”. It wasn’t a hidden meaning or a sexy version of the activity. There was an advert for Ronseal, a wood stain, that I liked in England back in the day. It was basic and communicative. It was straightforward, and it made sense for what it was.

Marketing 62

Marketing Advertising Education Consulting 62

Branch Mesenger

FEBRUARY 2, 2018

It's not a sexy shopping experience to go through, and so if that's the case, then like, why wouldn't you just kind of order that online and have it delivered to your door when you need it? I think the convenient play like, if you're just buying the toilet paper, and you know, the everyday essentials.

Real estate 67

Real estate Marketing Technology Personalization 67