The Art of Customer Crisis Handling: 5 Rules to Stay Cool and Win
Beyond Philosophy
MARCH 21, 2024
So, it’s not a matter of if but when regarding a customer crisis. Too many organizations do not plan for a customer crisis, and I want to change that. To that end, I have five rules to handle a customer crisis. Many of the principles we use to manage a customer complaint apply in this planning and building of a crisis process.
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