Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them
Comm100
NOVEMBER 27, 2017
To test this, the company studied the reaction of 243 people had to Domino’s apology video. While the parts that consumers found less believable were a necessary part of a public apology (detailing what actions are being taken to prevent a reoccurrence), this study showed how much a sincere emotional appeal resonates with the general public.
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