Pros and Cons of Using Celebrity Endorsements to Win Customers
CSM Magazine
MAY 21, 2019
From Lauren Bacall and Humphrey Bogart advertising those Robert Burns Cigarillos and Betty Davis helping to sell Lustre Cream Shampoo, companies have long relied on celebrities endorsing their brands. It’s a fact that celebrity endorsements have the potential to reap tremendous rewards for the brand they hype.
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